Soft Synergy
Soft Synergy
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What we do

Our Services

From simple websites to complex systems. We build what your business actually needs — straight to the point.

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Results: 48

Development

Website on WordPress

WordPress Website for Your Business — Responsive, Fast, and Tailored to Your Needs Many businesses lose customers before they even get a chance to acquire them. A slow website that doesn't work on mobile, an outdated design, or the inability to edit content independently — these are the most common reasons potential customers leave a site within seconds. If your current website doesn't support sales, and every small change requires contacting a developer, you're wasting time and money. WordPress is a solution that combines a professional appearance with the practicality of everyday use. How WordPress website development works at Soft Synergy We start with a conversation about your business goals — not with choosing a template. We want to understand who your customers are, what convinces them to buy, and what information they need to find on your website. Based on this analysis, we design the site structure and select features that genuinely support sales or lead generation. We then build your website on WordPress — a platform that powers over 40% of all websites in the world. Why WordPress? Because after launch, you can independently add articles, change photos, edit product descriptions, or update your pricing — without any coding knowledge and without additional costs. We configure an intuitive admin panel, install the necessary plugins (contact forms, SEO, security), and optimize page loading speed. The typical mistake businesses make when building a site on a free template themselves? Lack of mobile optimization and ignoring page speed — Google penalizes such websites in search results, and users abandon them. What you gain with a professional WordPress website You receive a fully functional website ready to go live in 2–4 weeks, depending on the scope. The site is fully responsive (works equally well on desktop, tablet, and smartphone), optimized for SEO, and meets page speed standards. We provide complete documentation, admin panel login credentials, and a short video training showing you how to independently manage your content. Our technology stack includes the latest stable version of WordPress, trusted premium plugins (security, backups, cache), and hosting matched to the system's requirements. Every website goes through performance testing in Google PageSpeed Insights before handover, and is checked for correct display across different devices. We don't use ready-made, bloated templates — we design clean, functional layouts that build trust and make conversion easier. Frequently asked questions Will I be able to edit content independently after launch? Yes. WordPress was built with non-technical users in mind. After handing over the site, we'll show you how to add pages, posts, change text, and publish photos. It takes about 30 minutes to learn. How much does maintaining a WordPress website cost? The basic costs are hosting (from £10–20 per month) and a domain (approximately £30–50 per year). Optionally, you can purchase premium plugins or an ongoing technical support plan, but neither is required for the site's day-to-day operation. How long does the project take? A standard business website (5–8 subpages) takes 2–3 weeks. More complex projects with integrations or an online store — up to 4–6 weeks. Contact us to schedule a free consultation. We'll talk about your needs, propose a concrete solution, and provide transparent pricing — with no hidden costs.

od 3 000 złAsk for a quote
Development

Online store on WooCommerce

WooCommerce Online Store — A Proven E-commerce Solution for Businesses That Want to Sell Online Without Burning Their Budget Many businesses have already lost money on online stores that looked great in a presentation but in practice frustrated customers with slow loading times, a complicated checkout process, or no integration with their inventory system. The result? An abandoned cart at the payment stage, and you're left wondering why your e-commerce investment isn't delivering a return. The problem usually isn't WooCommerce itself, but the way it's implemented — too many plugins, no optimization for your specific business model, configuration done by guesswork instead of around concrete sales needs. How we implement a WooCommerce store that actually sells We start with a conversation about your business, not a template. We ask about your product range, how you fulfill orders, and whether you need integration with a wholesale supplier or accounting system. Based on that, we design the purchase path — from landing on a product page, through adding to the cart, all the way to order confirmation. Every step needs to be intuitive for your customer. We then build the store on WooCommerce with clean code, without unnecessary plugins slowing the site down. We configure payments (Stripe, PayPal, local payment gateways), shipping carriers, and automatic invoicing. If you run B2B sales, we add features such as net pricing for companies, volume discounts, and wholesale ordering. The typical mistake businesses make without a specialist? They install 30+ plugins "just in case," causing the store to load in 8 seconds — and Google penalizes them with lower search rankings. What you gain with a professional WooCommerce implementation Soft Synergy builds on clean WordPress + WooCommerce without overload — typically 8–12 precisely selected plugins instead of chaos. As a result, the store loads in 1.5–2 seconds (we measure this with GTmetrix before project delivery). We also configure foundational SEO for the online store — URL structure, product meta descriptions, XML sitemap — so Google can properly index your offer. Implementation takes 3–5 weeks depending on the number of products and integrations. You receive a fully working store with an admin panel where you can independently add products, change prices, and review orders. Plus step-by-step documentation and a 2-hour online training session for your team. After launch, we provide 30 days of technical support — if something isn't working, we fix it at no additional cost. One of our clients — a power tools wholesaler — recorded a 40% increase in conversion rate after migrating from their old store to a WooCommerce setup optimized for B2B sales. Why? We simplified the wholesale ordering process from 7 steps down to 3. Frequently asked questions Can I independently add products and update store content after launch? Yes. WooCommerce has an intuitive admin panel — adding a product takes 2–3 minutes. We also provide training after which your team will be fully self-sufficient. How long does WooCommerce store implementation take, and what affects the timeline? A standard store (50–200 products, basic integrations) we implement in 3–4 weeks. If you need custom features — such as a product configurator or ERP system synchronization — the timeline extends to 5–6 weeks. Is WooCommerce suitable for a store with a large number of products? Yes, we handle projects up to 10,000 SKUs. For larger catalogs, we optimize the database and implement caching to maintain fast performance. Want to find out how much a store tailored to your business will cost? Book a free 30-minute consultation — we'll analyze your needs and propose a concrete solution, no vague generalities.

od 5 000 złAsk for a quote
Development

Shopify Online Store

Shopify Online Store — An E-commerce Platform Ready to Sell in 4–6 Weeks Do you have a product that sells well offline but orders aren't coming in online? Or is your current store running on an outdated WordPress with WooCommerce that needs fixing every month, while customers abandon their carts because payments keep freezing? The problem often isn't the product — it's the technology. A Shopify online store solves these technical issues so you can focus on selling. How Shopify store implementation works at Soft Synergy Soft Synergy approaches building an online store in stages. We start with a strategy workshop — together we establish which features you actually need (wholesale supplier integration, automatic invoicing, a loyalty program). We then design the page layout with conversion in mind — "add to cart" buttons placed where customers make decisions, clear category navigation, fast loading on mobile devices. We then implement the Shopify store, which automatically gives you: an SSL certificate, cloud hosting (no outages during promotions), and ready-made integrations with major payment providers, parcel lockers, and order management platforms. You don't need to purchase separate plugins or worry about updates — Shopify handles that for you. After launch, we test the purchase process on real devices and train your team on the admin panel. The typical mistake businesses make when building a store themselves or with a cheap contractor: they focus on the look and forget about Google Analytics 4, remarketing pixels, and an SEO-friendly URL structure. The result? A beautiful store that Google doesn't index, and you have no idea where your customers are coming from — or why they aren't coming at all. What you gain with a Shopify store from Soft Synergy Our team chooses Shopify because it's a SaaS platform — you pay a subscription (from $29/month), but you get infrastructure worth tens of thousands. The store loads in under 2 seconds (Google rewards this in search rankings), automatically scales for Black Friday traffic, and payments process without any intervention from you. We also implement conversion tracking from day one — you can see which products are selling and which ones need better descriptions. Concrete numbers from our projects: store ready to sell in 4–6 weeks, average 40% increase in conversion rate after migration from WooCommerce (thanks to a faster checkout), return on investment within 3–6 months with an average order value of $50+. You receive a store with a responsive theme, connected payment and delivery methods, integrated inventory management, a discount code panel, and your first remarketing campaign in Meta Ads. Frequently asked questions Does Shopify support local payment methods and invoicing? Yes. We implement all major local and international payment methods including credit cards, BLIK-style instant transfers, and traditional bank transfers, plus automatic invoice generation through accounting integrations — every order produces an invoice without you clicking anything. How much does maintaining a Shopify store cost? The Shopify subscription is approximately $29/month (Basic plan), plus optional apps such as review platforms (around $15/month). No hosting costs, no update costs, no developer on retainer. Can I independently add products and change prices? Absolutely — we train you on the Shopify admin panel (as intuitive as WordPress, but more stable). You make changes in 2 minutes, with no risk of "breaking" the store. If you're wondering whether Shopify is the right choice for your business, book a free 30-minute consultation. We'll analyze your current situation and advise whether it's worth migrating or starting from scratch — no commitment, just concrete, actionable knowledge.

od 4 000 złAsk for a quote
Maintenance

WordPress Contact Form Setup

WordPress Contact Form Setup — Secure, GDPR-Compliant, and Connected to Your CRM Your WordPress website has a contact form, but messages aren't coming through? Customers fill in their details and you receive nothing — or everything lands in spam? This is often the result of incorrect SMTP configuration, missing bot protection, or a broken CRM integration. A form like that doesn't just mean lost leads — it means lost trust from potential customers. At Soft Synergy, we set up WordPress forms so they work reliably: from technical email delivery configuration, through security, to automating the flow of data into your sales system. How WordPress contact form configuration works We start with an audit of your current setup — we check whether the problem lies in the plugin, the mail server, or the security layer. We then select the right tool: Contact Form 7, WPForms, or Gravity Forms — depending on your business needs and the integrations you require. We configure the SMTP server (most commonly via SendGrid, Mailgun, or Amazon SES) so emails land in the inbox, not the spam folder. We add security layers: Google reCAPTCHA v3 or hCaptcha, which work invisibly to the user but effectively block bots. If needed, we connect the form to your CRM (HubSpot, Pipedrive, Salesforce) or email marketing tools — we automate data transfer so every lead lands in your system without manual re-entry. The typical mistake businesses make without technical support? Using the default wp_mail() function without SMTP configuration — forms appear to "work," but messages vanish into the void of mail servers. What you gain with professionally configured WordPress forms Certainty that every submission arrives on time — within 15 minutes of being sent by the customer. GDPR compliance: consent checkboxes, privacy policy, secure data storage in the database. Integration with the tools you already use — no need to change how your team works. Implementation takes 2–5 business days depending on the number of forms and the level of integration required. We deliver full configuration documentation and train your team on the admin panel — so they know how to edit fields and check sending logs. One example: for a client in the logistics industry, we configured three forms (contact, quote request, recruitment) with Pipedrive integration and SMS notifications. The result? A 34% increase in conversion rate within the first month — because no lead was getting lost, and the sales team was responding within 10 minutes. Frequently asked questions Can I edit the form myself after configuration? Yes. We set up a solution with a visual editor (such as WPForms), so adding a field or changing text is a matter of a few clicks. We provide written instructions and a training session for your team. How long does the CRM integration work — does it require maintenance? Once properly configured, it runs automatically. If you change fields in your CRM or add new forms, an update will be needed — we offer support on a subscription basis or as a one-off service. What if I have custom requirements — for example, a multi-step form with calculations? We also build advanced solutions: conditional logic forms, calculators, and integrations with online payment systems. During the consultation, we'll assess the complexity and propose the optimal approach. Are you having problems with forms on WordPress or planning a CRM integration? Book a free 30-minute consultation — we'll analyze your situation and propose a concrete solution. Contact us through the form on the Soft Synergy website or directly through the portal.

od 500 złAsk for a quote
Consulting

AI Integration with n8n

AI Integration with n8n — Business Process Automation Using Artificial Intelligence Is your company losing time to manual data processing, answering repetitive queries, or copying information between systems? Many small and medium-sized businesses struggle with the problem of fragmented tools — the CRM runs in isolation, invoices are generated manually, and customers wait hours for a response. At Soft Synergy, we combine the capabilities of AI with the flexibility of n8n to create intelligent automations that run 24/7 without your involvement. How AI integration with n8n works in practice n8n is a workflow automation platform that connects different applications and systems into a single, cohesive process. When we add AI to that, the result is solutions that don't just automate — they understand context and make decisions. Our implementation process starts with a conversation about your real needs — we don't sell ready-made templates, we build scenarios around your specific business. We map your processes, identify areas suitable for automation, and design workflows in n8n that can, for example: analyze the content of emails using AI and automatically assign cases to the right departments, generate responses based on your company's knowledge base, extract data from invoices and enter it into your accounting system, or monitor social media and respond to brand mentions. The typical mistake businesses make when trying to implement these solutions themselves? Building overly complex scenarios from the start. The result: the project falls apart and the team loses motivation. What you gain through AI-powered automation Soft Synergy uses n8n precisely because it is an open-source solution that doesn't lock you into a single vendor. You can host it on your own infrastructure (full control over your data) or in the cloud — the choice is yours. We integrate APIs from various AI models (OpenAI, Anthropic, local models) depending on the nature of the task and your budget. A concrete example: for an e-commerce company, we automated customer query handling — the system analyzes incoming questions, checks product availability in the database, and generates personalized responses. Response time dropped from several hours to 2 minutes, and the customer service team was relieved of 60% of routine tickets. A typical implementation of this kind of solution takes us 2–4 weeks, depending on the number of integrations involved. With n8n business process automation, your team can focus on tasks that require creativity and human judgment, while repetitive operations are handled by an intelligent system. Frequently asked questions Do I need technical knowledge to use n8n after implementation? No — we design workflows to operate autonomously. We provide straightforward documentation and a training session for your team. If you want to make changes in the future, you have full access to the scenarios and can modify them independently or with our support. How is data security handled when integrating with AI? We can deploy n8n on your own server (self-hosted), which means your data never leaves your infrastructure. When using external AI APIs, we apply encryption and can work with models that do not retain training data from queries. How long does the first implementation take? The simplest scenarios — such as AI-powered email automation — we can launch within a week. More complex integrations involving multiple systems take 2–4 weeks. We always start with an MVP: a working minimum that can be expanded over time. Want to see how AI automation could work in your business? We offer a free 30-minute consultation during which we'll analyze one process in your company and demonstrate the possibilities of n8n and AI integration. Get in touch — no commitment required.

od 2 000 złAsk for a quote
Development

AI Chatbot Integration for Your Website

AI Chatbot Integration for Your Website — Customer Service Automation That Works 24/7 Your potential customers visit your website outside of business hours, ask questions through the contact form, and then wait until the next day for a reply. In that time, your competitor with an AI chatbot responds instantly, captures leads, and books meetings. You are losing concrete sales opportunities because you cannot be online around the clock. Most businesses in the SMB segment face this same dilemma: hire an additional person for customer service, or find a smarter solution? How AI chatbot implementation on a website works Integrating an AI chatbot with your business website is a process we divide into four stages. First, we analyze the most frequently asked questions from your customers — drawn from contact forms, emails, and phone calls. Based on that, we design conversation scenarios and train the AI model on your actual data: products, pricing, processes. We then deploy the chatbot on your website (typically as a widget in the bottom right corner) and connect it to your CRM or lead management system. The final stage is testing and optimization — we monitor the first real conversations and fine-tune responses in areas where the AI can better understand user intent. The typical mistake businesses make without specialist support: they deploy an off-the-shelf chatbot solution with no customization, one that responds with generic phrases like "thank you for your message, we will get back to you shortly." A bot like that frustrates more than it helps, because customers immediately sense they are talking to a script, not an intelligent assistant. Our technical and business approach At Soft Synergy, we combine proven large language models (GPT-4, Claude) with your unique knowledge base. We don't build chatbots "out of the box" — we train every bot on your company's documentation so it understands your industry's specifics and speaks the language your customers use. We integrate it with the tools you already use: CRM systems (HubSpot, Pipedrive), scheduling tools (Calendly), and helpdesk platforms. We take this approach because a generic chatbot can answer questions, but only a bot that knows your business can genuinely relieve your team and generate real sales value. The result? Our clients report an average 60–70% reduction in repetitive queries to their customer service department within the first month after launch. The chatbot handles routine questions (pricing, availability, specifications), freeing your team to focus on complex issues and relationship building. Response time drops from several hours to a few seconds, which directly translates into a higher lead conversion rate. Frequently asked questions How long does AI chatbot integration on a live website take? A standard chatbot integration with a website takes 2–3 weeks. The first week covers knowledge base preparation and configuration; the second covers technical deployment and testing. If you need advanced integrations with multiple systems, a realistic timeframe is 4–5 weeks. Does the chatbot require ongoing supervision after launch? You don't need to monitor the bot on a daily basis. We design it to independently handle 80–90% of queries. We recommend a monthly conversation review (taking 30–60 minutes) — this allows you to catch new question types and continuously improve responses. What if a customer asks something the bot doesn't know the answer to? We configure a "safe" fallback behavior: when the AI is not confident in an answer, it politely redirects to a human agent and collects the customer's contact details. This way you maintain control over service quality, and we can update the knowledge base with new scenarios as they emerge. Want to find out how an AI chatbot would perform in your business? Book a free 30-minute consultation. We'll analyze your needs, show you implementation examples from similar industries, and present a concrete action plan — with no commitment on your part.

od 2 500 złAsk for a quote
Development

A Chatbot on Your Website

A Chatbot on Your Website Increases Conversion and Automates Customer Service — A Ready-Made Solution for E-commerce and Service Businesses Your customers are asking the same questions about availability, pricing, and delivery conditions at 10pm, on weekends, and on public holidays. You are losing potential orders because nobody is responding in real time. Phones go unanswered and contact forms sit waiting until Monday. In the meantime, your competitor with a chatbot on their website is serving those same customers instantly. How we implement a chatbot that actually works We start by analyzing the most frequently asked questions from your customers — we review the history of emails, phone calls, and contact form submissions. Based on that, we build conversation scenarios that the chatbot will handle independently: from the initial greeting, through delivering a specific answer, to redirecting to a form or a specialist. We then integrate the chatbot with your website and the systems you already use — CRM, booking calendar, product database, or ticketing system. This allows the chatbot to not just answer questions, but to take actions: book a customer in for a consultation, check product availability, or send over a quote. The typical mistake businesses make: deploying a chatbot without thinking through the conversation paths beforehand. The result? The bot responds with generalities, frustrates customers, and generates more questions than it resolves. That is why at Soft Synergy we always design conversations around each client's specific business processes — not universal templates. What you gain with a chatbot on your website We use proven tools — Botpress, Dialogflow, or custom solutions built on the OpenAI API — depending on the scale and complexity of your business. For smaller businesses we recommend established platforms with low maintenance costs. For more advanced use cases — AI-powered chatbots that learn from your knowledge base. The result? Soft Synergy clients report a 30–40% reduction in repetitive queries to their customer service team within the first month. The chatbot responds in 2–3 seconds, 24/7, with no days off. Typical implementation time: 2–3 weeks from scenario sign-off to going live on the production site. The chatbot doesn't replace your team — it relieves them of routine questions so people can focus on more demanding issues and VIP customer service. At the same time it collects data about customer needs that you can use in marketing and product development. Frequently asked questions Does a chatbot have to be based on artificial intelligence? Not always. For 70% of businesses, a scenario-based chatbot is sufficient — cheaper, easier to maintain, and predictable in its behavior. We recommend AI only when you have a large knowledge base and a diverse range of queries that are difficult to anticipate. How long does chatbot implementation take? Typically 2–3 weeks: one week for a workshop and scenario design, one week for implementation and testing, and a few days for refinement after the first real user interactions. What if the chatbot doesn't know the answer? We always design a fallback — if the bot doesn't understand a question, it logs it and redirects to a human via email or a contact form. This way no query is ever lost, and you can see exactly what your customers need. Before you make a decision about implementation, let's schedule a free consultation. We'll analyze which questions repeat most often among your customers and whether a chatbot will genuinely save you time and money. No commitment — just a concrete conversation about your business.

od 1 500 złAsk for a quote
Consulting

Website regulations

Website Terms and Conditions Compliant with GDPR and Polish Law — Protect Your Business from Sanctions Are you running an online store, a SaaS platform, or a portal with user registration? Having no up-to-date terms and conditions — or using a document copied from the internet — is a common trap that can cost a business tens of thousands in fines from the data protection authority. Every service that processes personal data, offers digital services, or enables online purchases must have terms and conditions tailored to its specific operation. A generic template is not enough — your terms of service must reflect the actual processes in your business, the way you handle data, and your business model. How we create terms and conditions tailored to your business Website terms and conditions are a legal document defining the rules of platform use, the liability of both parties, and dispute resolution procedures. Our process starts with an analysis of your service's functionality: we verify whether users create accounts, make payments, upload content, and whether the system operates on a subscription model. Based on that, we identify the key legal risks. We then draft the document taking into account applicable law (consumer rights legislation, electronic services legislation) as well as GDPR. We don't copy templates — every clause refers to specific processes in your application. The typical mistake businesses make: copying terms and conditions from a competitor without checking whether the clauses match their actual business model. A document like that offers no protection in a dispute — and can actually be used against you. What you gain with dedicated terms and conditions Terms and conditions prepared by Soft Synergy include all legally required elements: registration rules and contract termination procedures, a GDPR-compliant privacy policy, a consumer complaints procedure, liability clauses, and provisions covering intellectual property rights over user-generated content. We deliver a finished document in both PDF and DOCX format, along with implementation instructions for your website (where to place the link, how to obtain user consent). Delivery time: 5–7 business days from receiving complete information about your service. We include a legal consultation with a partner law firm specializing in IT law — we verify all clauses against current case law. Every set of terms and conditions also includes an update clause informing users of changes to the document, which is a GDPR requirement. Frequently asked questions Do terms and conditions protect my business from user lawsuits? Yes, provided they comply with applicable law and accurately reflect the actual processes in your service. Well-written terms and conditions define the boundaries of the company's liability and users' rights, which carries real legal weight in a dispute. However, the document must be kept current — changes to your service require updates to the terms. Do I need a separate privacy policy? A privacy policy is a GDPR requirement for every service that processes personal data. It can be included as a separate document or as part of the terms and conditions — we advise on the best approach depending on the scope of data you process. What if I add new features to my service in the future? We deliver the terms and conditions in an editable format with comments that make minor self-service updates straightforward. For more significant changes — such as adding a payment module or a marketplace — we offer a document update at a preferential rate for existing clients. Want to be certain your service operates in full compliance with the law? Book a free 30-minute consultation — we'll analyze your situation and advise which legal documents are essential for your business model.

od 800 złAsk for a quote
Maintenance

Ongoing Website Maintenance

Ongoing Website Maintenance — Your Guarantee That Your Site Runs Smoothly 24/7, Without Emergency Calls to a Developer Many business owners only realize how much their business depends on a working website after it goes down. The online store stops accepting orders. The contact form stops working. The site displays a 500 error instead of your offer. And the call to "a friend who once built websites" ends with: "I'll call you back in a week." In the meantime, you are losing customers, Google rankings, and trust. What ongoing website maintenance looks like in practice Ongoing website maintenance is not a one-off repair — it is systematic, continuous care. At Soft Synergy we work according to a "continuous availability" model: we monitor your website, update its security, and respond to problems before you even notice them. The process works like this: after signing the agreement, we connect to your hosting environment and content management system (WordPress, PrestaShop, or another CMS). We set up uptime monitoring — if the site goes down, we receive an alert within 5 minutes. Every week we install security and plugin updates in a safe staging environment first, and only then push them to production. Once a month you receive a report: what we did, what threats we detected, and how your site is performing in terms of speed and SEO. The typical mistake businesses make without a specialist: putting off updates "until later." An outdated plugin is an open door for hackers — 90% of WordPress breaches exploit known vulnerabilities in old versions. What you gain with ongoing technical website support Our team works with a proven stack: uptime monitoring via UptimeRobot or Pingdom, automatic backups to external cloud storage (every 24 hours), and a staging environment for testing before any changes go live. Why does this matter to you? Because no change ever goes directly to your live users — we test first, then publish. The result? Soft Synergy clients average 99.7% uptime annually — that is less than one day of downtime per year. Response time for a critical issue: within 2 hours on business days. Average resolution time for a typical error: 4–6 hours. One of our clients — an office furniture retailer — avoided a £10,000 loss because we detected and fixed a shopping cart bug before Black Friday weekend. Ongoing website management also means flexibility: need to add a subpage, update graphics, or fix a form? You don't need to go looking for an external contractor — we handle it as part of your agreed monthly hours package. Frequently asked questions How much does ongoing website maintenance cost, and exactly what does it include? The price depends on the complexity of your website and the number of support hours per month. A standard package (10 hours/month) covers: uptime monitoring, updates, backups, minor content and graphics changes, and technical support. Unused hours roll over to the following month. Can I cancel at any time? Yes, our agreements work on a monthly subscription basis. You can terminate with 30 days' notice. We hand over all access credentials and backup copies in full. What happens if the site goes down at night or over the weekend? On packages with an SLA, we guarantee a response outside of business hours as well. Automated monitoring sends us an alert, and an on-call developer begins diagnostics immediately. For e-commerce sites and business-critical services, we offer full 24/7 support. Need peace of mind and a website that just works? Book a free 30-minute consultation — we'll audit your current site, identify potential risks, and recommend the right maintenance package for you. No commitment, no hidden costs.

od 400 zł / mcAsk for a quote
Consulting

A CRM System Tailored to Your Way of Working

A CRM System Tailored to Your Way of Working — A Tool That Eliminates Chaos in Customer Service and Actually Supports SalesMany businesses manage customer relationships using Excel spreadsheets, phone notes, and emails. The result? Sales reps don't know who spoke to whom, quotes get buried in inboxes, and you lose clients because nobody followed up at the right moment. This isn't a matter of organization — it's a matter of not having the right tool. When a company grows from 3 to 10 people in sales and customer service, traditional methods simply stop working.How we implement a CRM system for small and medium-sized businessesInstead of buying an off-the-shelf solution that forces you to change your processes, we build a CRM system tailored to the actual way your team works. We start by talking to the people who will actually use the system — we ask sales reps how they run their conversations, identify what information is critical to them, and analyze a typical day for a customer service employee.The typical mistake businesses make: they implement a complex system "because that's what large corporations do," and then employees go back to Excel anyway because the CRM requires filling in 15 fields before you can save a contact. At Soft Synergy we design interfaces as simple as a mobile app — if something takes more than three clicks, we simplify it.We build on proven technologies: Laravel or Django for business logic, React for the interface, and PostgreSQL for the database. This combination gives you flexibility — we can add email automation, integration with your online store, or a sales reporting module without rebuilding the entire system. We choose these technologies because they allow us to respond quickly to changes in your business.What you gain with your own custom CRM systemAfter implementation you have a complete history of every client in one place — every team member can see who called when, what was promised, and when to send a follow-up. The system automatically reminds you about scheduled contacts and shows which leads are the most promising.A typical implementation for a small business (up to 20 users) takes 6–10 weeks from the first conversation to system launch. The businesses we work with report an average 30% reduction in time spent on administrative tasks within the first three months of use — time that sales reps can redirect toward actual customer conversations.A custom CRM system for a small business doesn't have to cost like an enterprise solution. We are transparent about costs from the consultation stage and price projects predictably — with no hidden fees for every change.Frequently asked questionsDo we have to change the way we work in order to use the CRM? No. We adapt the system to your processes, not the other way around. If you currently run sales over the phone and WhatsApp, we'll build a CRM that supports exactly that — not one that forces you to switch to forms.How long does implementation take, and will we have to pause sales? Implementation takes 6–10 weeks and runs in parallel with your ongoing work. We launch the system in stages — first a small group tests it, then we scale to the full team. Zero downtime.What if we want to add a new feature in six months? The system's code belongs to you and we build it with growth in mind. We can expand the system as your business needs evolve — adding modules, integrations, and automations whenever they are needed.Want to find out whether a custom CRM system makes sense for your business? Book a free 30-minute consultation — we'll talk through your processes and show you what it could look like in practice. No commitment.

od 6 000 złAsk for a quote
Development

A Custom Mobile App Built for Your Needs

A Custom Mobile App Built for Your Needs — A Solution That Works the Way Your Team Works Off-the-shelf apps don't fit your process? You need a tool that genuinely supports your company's day-to-day operations, not another "universal" solution packed with hundreds of features you'll never use? A mobile application tailored to your specific business is an investment that pays for itself through time savings, error elimination, and better customer service. At Soft Synergy we design and build custom mobile apps for small and medium-sized businesses — from initial concept through to publication in the app stores. How custom mobile app development works We start with a workshop where we map out your needs together. We don't ask "what should the app do" — we ask "what problems are we solving." We analyze your company's workflow, user pain points, and integrations with existing systems. Based on that, we design the interface (UI/UX) — clean, intuitive, and free of unnecessary elements. We then move into development. We most commonly work in React Native or Flutter — a cross-platform approach means a single application runs on both iOS and Android, which reduces development time by 30–40% compared to native coding. You get access to a test environment where you can track progress every week. You can submit feedback as you go, without waiting until the end of the project. The typical mistake businesses without experience make? Starting from "we want to have an app" instead of "we want to solve problem X." The result: an app that looks good but doesn't translate into real business benefits. What you gain with a dedicated custom mobile application Our clients report concrete results: a 20–35% reduction in order fulfillment time, a 50% reduction in data entry errors, and increased customer engagement through push notifications. One example: a logistics company automated delivery confirmation for couriers — instead of paper forms, they now have data in their system in real time. A standard mobile app project with API integration and an admin panel we complete in 8–12 weeks. You receive the source code, technical documentation, and support with publication on the App Store and Google Play. After launch we offer service packages covering system updates, new features, and bug fixes. We select the technology stack with scalability in mind: backend most commonly in Node.js or Python (Django/FastAPI), databases in PostgreSQL or MongoDB, and cloud hosting on AWS, Azure, or Google Cloud. For the client this means straightforward maintenance and the ability to expand the system without rewriting it from scratch. Frequently asked questions Do I need to have a finished graphic design for the app? No. UI/UX design is included as part of the service. If you have a vision or sketches — great, we'll use them. If not — we'll design the interface from the ground up, based on user needs analysis. How much does custom mobile app development cost? The cost depends on complexity: a simple app with 5–7 screens and basic logic starts from £15,000. A project with payments, external integrations, and a backend starts from £30,000. During a free consultation we'll give you a specific quote for your case. What happens after the app is published? We publish the app in the stores and train your team on the admin panel. We provide a 3-month warranty covering bug fixes. Ongoing technical support and feature development is available on a monthly retainer from £900/month. Want to find out whether a custom mobile app makes sense for your business? Book a free 30-minute consultation — we'll analyze your needs and propose a solution tailored to your situation. No commitment.

od 15 000 złAsk for a quote
Development

Professional Business Card Website

Professional Business Card Website — A Solid Foundation for Your Online Presence Your business is running well, your customer service is excellent — but online? Either you're nowhere to be found, or an outdated website from 2015 is causing potential clients to close the tab immediately. In practice, you are losing work before you even get a chance to present your offer — because a first impression forms in 3 seconds of browsing, not during a meeting. A professional business card website is not a PDF catalogue uploaded to a server. It is a sales tool that works for you 24/7, builds trust, and shows that your company keeps pace with the times. How we build business card websites for companies At Soft Synergy we approach every business card website as a mini strategic project. We start with a conversation — we ask about your customers, your competition, and your business goals. We don't copy templates from the internet, because we know that a construction company needs something entirely different from an accounting firm. We then design the site structure around the needs of your industry. Most commonly it consists of 3–5 subpages: home, about us, services, portfolio, and contact. Every element has a specific purpose — we don't add anything just because "it looks nice." The typical mistake businesses make without specialist support? A site full of stock photos and vague generalities instead of the concrete information that actually convinces a client to get in touch. On the technical side, we rely on proven solutions: WordPress with page speed optimization, or lightweight frameworks like Astro when you need maximum performance. Every site is fully responsive (works on phones and tablets), SEO-optimized, and GDPR-compliant — no unpleasant surprises after launch. What you gain by working with us You receive a finished website within 14–21 business days of graphic design approval. This is a realistic timeframe for a standard business card website — we don't promise miracles in 48 hours, because quality takes time. Your site loads in under 2 seconds (Google favors fast-loading websites in search rankings), displays correctly on every device, and includes foundational SEO optimization — meta tags, heading structure, and clean URLs. You also receive a simple admin panel where you can independently edit text and add photos — no need to call a developer for every minor change. We also provide technical documentation and 30 days of post-launch support. If something needs fixing or you're not sure how to make a change — we're here to help. Frequently asked questions Will I be able to update the website content independently? Yes. We install an intuitive CMS panel (typically WordPress) that you can manage without any programming knowledge. During the handover we walk you through step by step how to add content, upload photos, and update contact information. What if I need more features in the future? A business card website is a foundation that can be expanded. If in a year's time you need a blog, a booking form, or a CRM integration — we can add those elements without rebuilding the entire site. How much does it cost to maintain the website after launch? A business card website requires hosting (from £7–20/month) and a domain (approximately £40/year). System updates you can handle yourself or outsource to us — we offer maintenance packages from £60/month. Need a professional business card website that genuinely supports your business? Get in touch with us through the contact form — we'll arrange a free 30-minute consultation to discuss your needs and propose the best solution. No commitment, no sales pressure.

od 2 000 złAsk for a quote
Development

Building a Google Scraper

Building a Google Scraper — Automate Data Collection Without Blocks and Technical Problems Are you collecting data from Google manually or paying for expensive SaaS tools that don't give you the flexibility you need? Scraping Google search results is one of the most technically challenging areas of automation — Google's systems actively block bots, and every update can break a working solution. Without the right infrastructure, you either waste time or risk IP bans, which translates directly into downtime and disruption to your business operations.How a professional Google scraper worksBuilding a Google scraper is a process that requires both solid technical architecture and a deep understanding of anti-bot mechanisms. We start by analyzing your needs — whether you require organic results, ads, featured snippets, or local pack data. We then design an IP rotation system using residential or datacenter proxies that minimizes the risk of detection. We implement delay mechanisms, randomized HTTP headers, and human behavior simulation.The typical mistake businesses make when trying to build a scraper in-house? They use simple Python scripts with no retry logic, no task queuing, and no monitoring for changes in Google's HTML structure. The result: the solution works for a week, then fails silently and delivers no data for the weeks that follow.What you receive when working with Soft SynergyOur technology stack for building Google scrapers includes: Playwright or Puppeteer for JavaScript rendering, Python with libraries such as httpx and requests for API calls, Redis for task queuing, and Docker for straightforward deployment. Why this stack? Playwright handles dynamic page elements reliably, Redis enables stable processing of large query volumes, and containerization ensures the scraper behaves identically in your production environment and our test environment.We deliver a complete solution with API documentation, a dashboard for monitoring job status, and alerts on anomalies. A typical project we complete in 2–4 weeks depending on complexity: from a straightforward organic results scraper (10–15 days) to advanced systems parsing SERP features and structured data (up to a month). The result? Automated Google data collection running 24/7 with accuracy above 95% and infrastructure costs in the range of £30–120 per month for proxies.Frequently asked questionsWon't the scraper get blocked by Google? A professional Google scraper uses IP rotation, randomized delays, and headers that mimic a real browser. With the right configuration and a sensible request rate (not thousands per minute), the risk of a block is minimal, and retry mechanisms automatically handle individual rejections.How many queries per day can be safely executed? It depends on your proxy infrastructure and rotation strategy. With a good pool of residential IPs, realistically 5,000–20,000 queries per day is achievable without issues. For larger volumes we design distributed systems.Will the scraper keep working after Google makes changes? We deliver code with flexible CSS and XPath selectors alongside a monitoring system that alerts on structural changes. We provide 30 days of post-launch support as standard — during which we fix any issues arising from changes on Google's side.Need a Google scraper tailored to your business needs? Book a free 30-minute consultation — we'll discuss the project scope, technical challenges, and prepare a quote. No commitment, just concrete information.

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Development

A Custom-Built Website

A Custom-Built Website Is the Foundation on Which You Build Your Company's Online Presence — Without Templates That Limit Your GrowthMany small and medium-sized businesses face the same problem: they have a website that simply doesn't meet their expectations. A template from an off-the-shelf CMS turned out to be too rigid, the features they need can't be added, and every change means fighting the system. Clients ask for functionality you can't implement. The site loads slowly, looks broken on mobile, and Google doesn't index it the way it should. These are all signals that you need a solution built precisely around your business needs.How we build websites tailored to your businessWe start the process with a conversation — not with coding. We want to understand how your business operates, who your customers are, and what problems the website needs to solve. Should it generate leads? Showcase a portfolio? Or perhaps automate bookings and registrations?Based on that analysis, we design the information architecture and user interface. Only then do we move into development — using modern technologies (React, Next.js, headless CMS) that give you full control over functionality and straightforward scalability. The typical mistake businesses make: they choose a solution because "everyone else does it that way," and later discover that WordPress won't handle the product configurator they'll need in six months.Our methodology is built on modularity — you get a website that grows alongside your business. Need a simple brochure site today and a client portal with CRM integration in a year? No problem. We select the technology stack with performance (Core Web Vitals), security, and maintenance costs in mind — and we explain every decision in plain language, without jargon.What you gain with a custom-built websiteA website that actively drives business growth. Our clients report an average 40% increase in conversion rate within the first 3 months after launch, primarily thanks to user journey optimization and page loading speed under 2 seconds. You also receive full technical documentation and the ability to edit content independently through an intuitive admin panel — no need to call a developer for every small change.Delivery time: 4 to 8 weeks depending on project complexity. We work iteratively — every week you see progress and can submit feedback. After launch we include 30 days of technical support at no extra cost, followed by flexible ongoing maintenance packages or on-demand support.Frequently asked questionsWill I be able to edit the website content independently? Yes. Every project includes an admin panel tailored to your needs — you can change text, add photos, and post updates without any coding knowledge. We train your team on how to use it.What if I need new features in a year's time? We design every website with future expansion in mind. Thanks to modular architecture, adding new elements — such as a blog, a client portal, or third-party system integrations — doesn't require rewriting everything from scratch, only extending the existing foundation.How much does it cost to maintain a custom website? It depends on your chosen hosting and the level of ongoing support. Typically: £90–250 per month for the server, plus an optional technical support package. We present all costs transparently before the project begins.Need a website that genuinely drives sales? Book a free 30-minute consultation — we'll discuss your needs and propose a concrete solution, no vague generalities. No commitment, just an honest conversation about what makes sense for your situation.

od 6 000 złAsk for a quote
Maintenance

Website PageSpeed Insights Optimization

Website PageSpeed Insights Optimization — Speed Up Your Site and Improve Conversion Your website loads slowly and Google PageSpeed Insights is showing a score in the red or yellow zone? A slow-loading website is not just a frustration for users — it means real losses in conversions, SEO rankings, and brand perception. Research shows that every second of page load delay can reduce the conversion rate by as much as 7%. If your business is losing potential customers before they even see your offer, it is time for a comprehensive performance optimization.How PageSpeed optimization works at Soft SynergyWe start with a detailed technical audit of your website — we analyze not only your Google PageSpeed Insights scores but also real-world loading times for users across different devices and locations. We identify exactly what is slowing the site down: unoptimized images, unnecessary JavaScript, missing caching configuration, or server-side issues.We then implement changes according to priority — starting with the elements that deliver the greatest performance gains. We compress and convert images to modern formats (WebP, AVIF), optimize CSS and JavaScript, implement lazy loading for media, and configure effective caching mechanisms. If your site runs on WordPress, we clean the database and optimize plugins.The typical mistake businesses make without technical support? Installing more and more "speed-boosting" plugins that in reality add extra database queries and paradoxically make the site slower. Optimization is not about a single tool — it is a systematic approach to every element that affects performance.What you gain with professional website performance optimizationAt Soft Synergy we apply proven solutions matched to your site's technology. For WordPress that includes WP Rocket or Redis cache, database optimization, and Cloudflare CDN. For custom-built sites — code optimization, server-side rendering or static site generation, and advanced asset build techniques. Every solution is selected with your specific business and target audience in mind.The result? An average increase of 30–50 points in Google PageSpeed Insights score, page loading time reduced by up to 60%, improved Google rankings (page speed is an official ranking factor), and a lower bounce rate. You also receive a before-and-after report with concrete metrics and recommendations for maintaining performance going forward. Typical delivery time is 5–10 business days, depending on the complexity of your site.Frequently asked questionsIs PageSpeed optimization a one-off service or does it require ongoing maintenance? The core optimization is a one-off service, but performance requires monitoring — especially as you add new content or functionality. We provide guidelines for maintaining page speed on a day-to-day basis, and we offer periodic audits when needed.Will optimization affect the appearance or functionality of my website? No — we work exclusively on technical performance. All changes are tested to preserve full functionality and visual appearance. If any modification could potentially affect how something works, we discuss it with you beforehand.How do you measure the results of the optimization? We deliver a detailed comparative report: PageSpeed Insights scores before and after, loading time metrics (FCP, LCP, TTI), GTmetrix test results, and real user analytics from Google Analytics if it is connected.Want to find out the full potential of your website? Get in touch — the first consultation and initial performance audit are free. We'll show you the specific areas for improvement and estimate the performance gains that are achievable.

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Development

Custom Web Applications

Custom Web Applications — Solutions Tailored to Your Business, Not the Other Way Around Off-the-shelf software rarely covers all the needs of a growing company. You pay for features you never use, while the ones that matter most are missing. You lose time on workarounds, manual processes, and switching between multiple systems. At Soft Synergy we build custom web applications tailored to your company's actual processes — no compromises, no unnecessary features. We specialize in projects for small and medium-sized businesses that need tools to support sales, team management, or customer service. We build CRM systems, order management dashboards, B2B portals, and dedicated platforms for business process automation. How custom web application development works in practice We start with an analysis of your processes — not with code. We talk to the team that will actually use the system. We ask what takes the most time, where errors occur, and what data is critical. Based on that, we design the application architecture and user interface. We then build a prototype of the core functionality — typically within 2–3 weeks. You test it in practice, we gather feedback, and we refine the details before developing the full version. This staged process avoids costly rework and ensures the final result genuinely works for your people. The typical mistake businesses make when commissioning custom web application development? Focusing on a feature list instead of business outcomes. A system can have 50 features, but if it doesn't reduce order fulfillment time by 40% or cut invoicing errors — it isn't doing its job. Soft Synergy's technology and approach We work with a React and Node.js stack, or Python (Django/FastAPI), depending on the nature of the project. For the client this means above all fast application performance, easy scaling as the business grows, and the ability to integrate with existing tools — ERP systems, warehouse management systems, and payment platforms. Every application is hosted in the cloud with automatic backups and monitoring. You receive access to technical documentation and the ability to independently add users or make simple changes without contacting us. What you gain in concrete terms A typical project for a company with a team of 10–30 people we complete in 8–12 weeks from prototype approval to production deployment. Clients report a 30–50% reduction in the time spent on key business processes within the first three months of use. You receive a system accessible 24/7 from any device with a browser, 3 months of post-launch technical support, and the ability to expand the application with new modules as your business grows. Frequently asked questions How long does it take to build a web application from scratch? An average-complexity project — from the first conversation to production launch — takes 3–4 months. Simpler systems we complete in 6–8 weeks; more extensive platforms may require 5–6 months. What if we need changes after launch? We plan for this from the start. Most clients use our monthly support retainer (from 8 hours per month), which covers minor fixes, updates, and consultations. Larger expansions are scoped and priced separately as additional development phases. Do we need to have technical knowledge to work with you? No. We speak the language of business processes, not code. If you can describe how your company works and what you want to improve — we'll handle the rest. Want to find out whether a custom web application makes sense for your business? Book a free 30-minute consultation — we'll analyze your needs and recommend the best solution, even if that turns out not to be a bespoke application.

od 12 000 złAsk for a quote
Other

Professional Graphics for Advertising Banners and Digital Out of Home (DOOH) Campaigns

Professional Graphics for Advertising Banners and Digital Out of Home (DOOH) Campaigns — Designs That Catch the Eye and Drive Sales Planning an outdoor advertising campaign but worried your banners will get lost in the urban landscape? Many businesses waste their advertising budget on graphics that fail to stand out in the noise of competing messages, or that aren't adapted to the specific requirements of DOOH displays. The problem deepens when materials designed for the internet are transferred directly to billboards or citylight screens — the difference in perception and technical requirements is enormous, and the result is often disappointing.How we create graphics for physical banners and DOOH campaignsAt Soft Synergy we design advertising materials with the specific characteristics of each medium in mind. We start with an analysis of the display environment — whether it is a billboard on a busy road, an LED screen in a shopping center, or a conference banner. We assess the viewing distance, lighting conditions, and exposure time (an average of 3–7 seconds for a billboard, longer for DOOH screens in waiting areas).We then prepare the design applying outdoor readability principles: simplified composition, a maximum of 7 words of copy, and contrast calibrated for both daytime and nighttime conditions. The typical mistake businesses make without a specialist? Transferring complex layouts from websites directly to outdoor formats — the result is an illegible message that drivers and pedestrians simply ignore.We deliver files in the formats required by print suppliers (typically PDF with 3–5 cm bleed margins, CMYK color profile, 150–300 DPI resolution depending on the display size). For DOOH campaigns we additionally prepare animated versions in MP4 format or in the format compatible with the screen operator's content management system.What you gain with professional advertising designGraphics adapted to the specific medium increase outdoor campaign effectiveness by up to 40% compared to standard adaptations of online materials. Our team delivers projects within 5–7 business days, including one round of revisions. You receive a complete package of print-ready or broadcast-ready files, with technical documentation for your display supplier.We work in Adobe Creative Suite — Photoshop, Illustrator, and After Effects for DOOH animations — and ensure compliance with the technical requirements of major outdoor advertising operators. Every design is tested at real print or broadcast dimensions, verifying legibility and visual impact from typical viewing distances.Frequently asked questionsCan you adapt our existing marketing materials for outdoor banners? Yes, but we typically recommend a redesign that retains your visual identity. Materials created for a computer or smartphone screen contain too much detail that gets lost on large surfaces viewed from distances of ten meters or more.What file formats will I receive when the project is complete? As standard: a print-ready PDF (CMYK, with bleed), high-resolution PNG and JPG versions, and source files (AI/PSD). For DOOH campaigns, additionally MP4 or the format specified by the screen system operator.How much does a billboard graphic or DOOH campaign design cost? The price depends on the number of variants, the level of complexity, and whether animations are required. A typical static billboard design project ranges from £500–£900 net; DOOH animations start from £750 net. We always agree on the budget before work begins.Need graphics that make your brand stand out in the urban environment? Get in touch — during a free 30-minute consultation we'll discuss your campaign's specific requirements and propose the optimal design solution.

od 800 złAsk for a quote
Other

UX/UI Design

UX/UI Design — Figma Website Mockups That Speed Up Development and Reduce Revision Costs Professional Figma mockups are the foundation of every successful website project — they allow you to see and test a solution before a single line of code is written. Many companies jump straight into development without a well-thought-out structure and design. The result? Multiple rounds of revisions during implementation, rising costs, a frustrated team, and a website that doesn't meet user expectations. Every change in code costs time and money — which is why mistakes made at the concept stage can increase a project's budget by as much as 40%. The problem isn't the developers — it's the absence of a clear map of what needs to be built. How the UX/UI design process works at Soft Synergy We start by understanding your business and your website's users. We run a workshop in which we establish the project's goals, map customer journeys, and prioritize functionality. Based on that, we create wireframes — structural skeletons of the site showing the information architecture without distracting visual elements. We then move into user interface (UI) design in Figma. We create interactive mockups that look and behave like a real website — you can click through them, test the navigation, and verify that everything is in the right place. This means you see the end result before development begins and can make changes while they are still fast and inexpensive to implement. The typical mistake businesses make? Treating mockups as "pretty pictures" rather than as a tool for validating assumptions. A mockup is not just about aesthetics — it is about verifying whether the site's structure meets user needs, whether calls-to-action are visible in the right places, and whether the whole experience is intuitive for your customers. What you gain with Figma mockups We work in Figma because it enables real-time collaboration — you see changes as they happen, can add comments directly within the design file, and give feedback without back-and-forth emails. This saves time and eliminates misunderstandings. Our website mockups include desktop, tablet, and mobile versions, ensuring the site works correctly on every device. We design according to UX principles — user experience design — so your customers intuitively find what they are looking for. A well-designed user interface can increase conversion rates by up to 200% compared to a site designed without a structured UX process. The average delivery time for mockups for a corporate website (5–7 subpages) is 2–3 weeks. You receive a complete, clickable prototype along with a design system — a set of reusable components (buttons, forms, product cards) that developers can implement directly, one-to-one. This means the development phase moves faster, and you save on developer hours. Frequently asked questions Can I make changes during the design process? Yes — that is precisely the point of mockups. Iterations and revisions are far cheaper at this stage than they are later in code. We allow for 2–3 rounds of revisions within the project, and every change is visible immediately in Figma. What is the difference between a mockup and a finished website? A mockup is an interactive visual design without working code — you can click and navigate through it, but it doesn't save data or connect to a database. It is a map for developers showing them exactly what to build. Are mockups useful if we already have developers in-house? Absolutely. Mockups are a universal language between business stakeholders and the technical team. Developers receive a precise visual specification, which eliminates guesswork and repeated code rework. If you are planning a new website or a redesign, let's start with a free 30-minute consultation. We'll talk through your goals and show you how a structured UX/UI design process can save you time and budget. Get in touch through the contact form — we respond within 24 hours.

od 3 000 złAsk for a quote
Maintenance

Publishing an App on Google Play

Publishing an App on Google Play — Secure Deployment and Full Compliance with Store Requirements You have a finished Android mobile application, but the Google Play publishing process feels like a labyrinth of forms, policies, and technical requirements? Many businesses lose weeks to rejected submissions — often due to minor errors in metadata, incorrect certificates, or a privacy policy that doesn't meet Google's standards. At Soft Synergy we handle the complete Google Play app publication process, taking care of every detail — from setting up the developer account through to monitoring the first days after launch. How the Google Play Store publication process works Publishing an app is far more than uploading an APK file. We start with an audit of your finished application — we verify that it meets Google's guidelines on security, permissions, and GDPR compliance. We then set up the Google Play Console account (if you don't already have one) and configure all required elements: the privacy policy, age rating, app category, and contact information. The next step is preparing the store listing: a title optimized for ASO (App Store Optimization), a short and full description, screenshots, promotional graphics, and the app icon — all in compliance with Google's size and quality guidelines. We upload the signed application in AAB (Android App Bundle) format, complete the data safety declarations, and submit for review. After a successful review, the app goes live in the store — typically within 1–3 business days. The typical mistake businesses make without a specialist: omitting app permission declarations or incorrectly configuring the user data policy, which leads to an automatic rejection by Google and can delay the launch by up to 2 weeks. What you gain with professional Android app publication Soft Synergy manages publication according to a checklist aligned with the current Google Play Policy Center. We use tools such as the Google Play Console API to automate pre-submission verification, and we test the application in an internal beta track before the production release. This minimizes the risk of rejection and shortens the deployment timeline. After publication we provide basic monitoring for the first 7 days: we review stability reports, ANR (Application Not Responding) errors, and user reviews. We also deliver post-launch documentation — instructions for updating the app, managing version releases, and responding to Google policy notifications. Average time to complete full publication: 5–7 business days from receiving the finished application. Our clients — primarily businesses in e-commerce, edtech, and local services — value the transparency of the process and the absence of unpleasant surprises on costs or timelines. Frequently asked questions Can I publish updates myself after the initial launch? Yes. After publication we hand over full documentation and optionally run a 30-minute training session on using Google Play Console. You can manage updates independently or engage us for ongoing support on a retainer basis. What if the app is rejected by Google? We analyze the reason for the rejection, implement the necessary corrections, and resubmit the application — at no additional cost if the rejection was caused by an error on our side. Do I need my own Google Play Developer account? We recommend publishing under your own account (a one-time $25 fee payable to Google). We can create and configure it for you as part of the service. Want to publish your app without the stress and the mistakes? Get in touch — the first consultation and app readiness audit are free. Let's talk through your project and set a publication timeline.

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Consulting

Web Application Architecture Audit

Web Application Architecture Audit — We Examine the Foundation of Your System Before Problems Become Costly Your application is getting slower, every new feature takes longer to deploy, and maintenance costs are rising without any clear reason? These are signals that your system's architecture is no longer keeping pace with your business growth. Many companies only discover these problems when scaling becomes impossible or when the time comes to integrate new tools — and it turns out the application's foundation requires a complete overhaul. An architecture audit is a process in which we analyze the construction of your system from the inside: how components interact with each other, where bottlenecks form, and whether your current solutions will hold up under your planned growth. As a result, you receive a roadmap for change — a concrete plan identifying which elements need optimization and which can be left as they are. How a web application architecture audit works We begin with workshops with your team — we gather information about your business goals, current pain points, and development plans. We then analyze the codebase, database structure, inter-module communication, and technical documentation (where it exists). We assess performance under real-world load conditions and test how the system handles typical usage scenarios. The typical mistake businesses make without dedicated architectural support? Layering quick fixes on top of existing problems — adding more layers instead of repairing the foundation. The result: the application becomes progressively harder to maintain, and every change carries the risk of a system failure. At Soft Synergy we apply a hybrid approach: we combine static code analysis with performance testing and infrastructure review. We use tools matched to your specific stack — whether Node.js, Python, PHP, or .NET — but we always translate technical findings into business language. You receive a prioritized report: what to fix now, what can wait, and what it will cost. What you gain from a system architecture audit A concrete, phased action plan — you know which changes will deliver the greatest value and in what order to implement them. A typical audit identifies 5–8 critical areas requiring improvement, on which the stability and scalability of the entire system depends. You also receive a refactoring cost estimate and projected timelines for individual changes. For companies planning to raise investment or enter new markets, a web application architecture audit frequently becomes the basis for conversations with technology partners — it demonstrates that you have your technical debt under control. An audit typically takes 2–3 weeks depending on the complexity of the system. We work remotely with minimal disruption to your team — we do not pause product development during the analysis. Frequently asked questions Does the audit require access to the source code? Yes, we need access to the repository and a test environment. We sign an NDA and apply security standards — your code does not leave your infrastructure without your explicit consent. What if we don't have the budget to implement the recommendations? The report always includes options adapted to different budget levels. You can implement changes gradually — we prioritize actions by their business impact, not just by the scale of the technical problem. Does an audit make sense for an application built by an outsourced team? That is precisely when it is most needed. We help assess the quality of the code you received and plan a potential project handover to a new team without risking continuity of operations. Want to know whether your application is ready for the next stage of growth? Book a free 30-minute consultation — we'll talk through your system and advise whether an audit is the right step for your situation.

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Development

Monolith to Microservices Migration

Monolith to Microservices Migration — Break Apart the System That Is Holding Your Business BackYour application works, but every change takes weeks of effort, and a failure in one module brings down the entire system? A monolithic architecture that was sufficient three years ago is now preventing you from shipping new features quickly and is blocking business scaling. Migrating from a monolith to microservices is a process that breaks one large system into independent components — each responsible for a specific function and capable of being developed separately.The problem deepens as the business grows: new developers need months to onboard, deployments take hours, and testing every change requires spinning up the entire application. As a result, your company loses its competitive edge, because introducing even a simple feature costs more time and money than it does for a competitor running on a modern architecture.How monolith to microservices migration worksMigrating from a monolith to microservices architecture does not mean rewriting the entire application from scratch — that is precisely the scenario we want to avoid. At Soft Synergy we apply the strangler fig pattern: we gradually extract individual functions from the monolith into separate services while the old system continues to operate. This way you maintain business continuity throughout the entire process.We begin with an audit of your current system and the identification of bounded contexts — the logical boundaries between modules. We then select the parts of the application that will benefit most from being decoupled: most commonly these are modules that require frequent changes or independent scaling, such as the payments system, notifications, and user management. Each new microservice receives its own database and API, allowing separate teams to work on it independently.The typical mistake businesses make without migration experience is attempting to extract too many services at once, or defining the boundaries between them poorly. The result? The system becomes even more complex than the monolith was, and maintenance costs rise instead of falling.Our approach and concrete resultsAt Soft Synergy we build microservices using proven technologies: Docker for containerization, Kubernetes for orchestration, and languages selected according to project requirements (Node.js, Python, Java/Spring Boot). We also apply asynchronous communication patterns using message queues, and an API Gateway that simplifies integration and improves security.The full process takes an average of 3–6 months depending on the size of the application, and the results are measurable: our clients report a 60–70% reduction in the time needed to deploy new features, an approximately 80% reduction in downtime, and lower infrastructure costs thanks to the ability to independently scale only the components that require it. In addition, the codebase becomes easier to maintain, and developer turnover no longer paralyzes the entire project.Frequently asked questionsDoes migration require taking the current application offline? No. We apply an incremental strategy — the old system runs in parallel with the new microservices, and the switchover happens only after each component has been fully tested.How large does an application need to be to qualify for migration? If your system has more than 50,000 lines of code, a multi-person development team, and plans for continued growth — migration will most likely be worthwhile. We assess this individually during the consultation.Will a larger team be needed to maintain the system after migration? Quite the opposite. By decoupling modules, each developer can work on their own area without the risk of breaking the entire system. Onboarding new team members shortens from months to weeks.Before you decide on migration, book a free consultation with our architect. We'll analyze your current system and present a realistic migration scenario — no commitment, no cost. Get in touch through the contact form or send us your project details and we'll respond within 24 hours.

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Development

Design System Design and Implementation in Figma and React

Design System Design and Implementation in Figma and React — A Consistent Interface That Accelerates Product DevelopmentYour application is growing, new features are being added by different developers, and every new screen looks different? Buttons come in three shades of blue, forms behave inconsistently, and your designer spends time every month redesigning the same components from scratch. The result? Users get confused by the interface, developers waste time on repetitive work, and every style change requires fixes across dozens of places. In small and medium-sized businesses, the absence of a design system is often an invisible cost — until you need to scale the product quickly or roll out a rebrand.What a design system is and how we implement itA design system is a library of ready-made, reusable interface components — from buttons and forms through to complex modules. At Soft Synergy we build it in two layers: the design layer (Figma) and the technology layer (React). We start by analyzing your application's existing interface, identifying recurring elements, and defining the foundational rules: colors, typography, spacing, and interaction behaviors. We then design components in Figma with variants and states (default, hover, disabled), and our frontend team builds their React counterparts — complete with documentation, usage examples, and accessibility tests.The typical mistake? Companies treat a design system as a one-off graphic design project. We build a living system that grows with your product — with clear documentation for both developers and designers, and a defined process for adding new components.What you gain with a design systemAfter implementing a design system, the time needed to build new views drops by an average of 40–60%. Instead of designing and coding every form from scratch, the team uses ready-made, tested components. Need to change a brand color? You edit one variable, not 200 files. New developer joining the team? They have a complete component library with examples rather than having to guess what a button should look like.For Software as a Service companies, a design system also means consistency across the customer dashboard, mobile application, and landing page — users recognize your brand regardless of which touchpoint they encounter. At Soft Synergy we apply the Atomic Design methodology (atoms → molecules → organisms) and connect React components to design tokens from Figma, which guarantees synchronization between the design file and the codebase. We deliver projects in 6–10 weeks depending on product complexity — including a testing phase and full documentation handover.Frequently asked questionsDoes a design system make sense for a small application? If you are planning product growth or have a team of more than 2–3 people, a design system pays for itself within 3–6 months. For MVP applications we can build a stripped-down version covering core components and expand it incrementally.Will we be able to add new components ourselves? Yes. We hand over full technical documentation and design guidelines. We can also run workshops for your team to ensure consistency is maintained when making future modifications.What if we use a technology other than React? The Figma design system layer works universally. We can build the technical layer in Vue, Angular, or web components — we choose the technology that fits your existing stack.Want to find out whether a design system makes sense for your project? Book a free 30-minute consultation — we'll analyze your interface and provide recommendations with no commitment. Write to us through the contact form or call us — we respond the same business day.

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Maintenance

CI/CD Implementation for Node.js Applications

CI/CD Implementation for Node.js Applications — Automate Deployments and Eliminate Production ErrorsIf every deployment of a new version of your Node.js application is a stressful event for your team — manually copying files, running tests, and hoping everything works — you are not alone. Most companies reach a point in their growth where they face a choice: continue losing hours to manual deploys and risking downtime, or finally automate the deployment process. The problem becomes especially acute as the application grows, the pace of changes increases, and every production error costs lost orders or dissatisfied users.How CI/CD pipeline implementation for Node.js worksAt Soft Synergy we begin the CI/CD implementation process with an audit of how your application is currently deployed. We talk to the team, review the project architecture and infrastructure. We then design a pipeline tailored to your specific needs — we don't apply one-size-fits-all templates. We configure automated builds, unit tests, and integration tests that trigger on every commit to the repository. Finally, we set up automated deployment to staging and production environments after all checks have passed.The typical mistake businesses make without a specialist is copying ready-made configurations from the internet without understanding how to adapt them to a specific application — the result? A pipeline that blocks deployments instead of accelerating them.What you gain by automating Node.js deploymentsAt Soft Synergy we rely on proven tools: GitHub Actions or GitLab CI for orchestration, Docker for Node.js application containerization, and cloud platforms (AWS, Google Cloud, Azure) matched to your infrastructure. Why this stack? Because it gives you real control over costs — you pay for actual resource usage — and delivers scalability without vendor lock-in.Our implementations typically take 2–3 working weeks depending on project complexity. After implementation, a typical business reduces deployment time from 2–3 hours down to 5–10 minutes, eliminates 90% of errors caused by human factors, and can deploy changes multiple times a day instead of once a week. Additionally, every deployment is repeatable — the same process runs identically regardless of who triggers it.Automated testing in a Node.js CI/CD pipeline means every code change is verified before it reaches production. This is not just about security — it is about saving developer time, allowing the team to focus on building features instead of manual testing.Frequently asked questionsDoes CI/CD implementation require changing the way the team works? It requires a short period of onboarding (typically 1–2 days), but most teams quickly appreciate the comfort of automation. We implement incrementally — tests first, then staging, then production — so the team can adapt at a manageable pace.What if our Node.js application has a specific architecture? That is precisely why we don't use off-the-shelf solutions. Every pipeline is designed individually — we support microservices, monoliths, serverless applications, and hybrid architectures. If it runs on Node.js, we can configure CI/CD for it.How much does it cost to maintain after implementation? The pipeline itself generates no ongoing fixed costs — you pay only for cloud infrastructure (typically a small monthly amount for smaller projects). We offer optional technical support if you want the assurance that someone is looking after updates and optimization.Want to see what a CI/CD pipeline tailored to your application would look like? Book a free 30-minute consultation — we'll analyze your current deployment process and show you concrete automation possibilities. No commitment, just specific recommendations.

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Maintenance

Web Application Security Hardening

Web Application Security Hardening — Protect Your Platform Against Attacks and Data Breaches Your web application handles sensitive customer data, payments, or business-critical processes, but you are not certain it is adequately secured? Many SMB companies launch their web systems without a comprehensive security audit — which makes them easy targets for SQL injection, XSS attacks, and personal data breaches. The problem typically surfaces only when an incident occurs, and the costs of remediation and reputational damage are many times higher than the preventive implementation of application hardening would have been. How the web application security process works Hardening is the systematic strengthening of application security at every layer. We begin with an audit of the code and infrastructure — identifying vulnerabilities at the application, database, and server layers. We then implement protective mechanisms: input data validation, secure session management, encrypted communications (TLS 1.3), and defenses against CSRF and clickjacking attacks. The typical mistake businesses make without a specialist? Focusing exclusively on a firewall and an SSL certificate while ignoring real threats within the application code. 80% of successful attacks exploit programming errors, not infrastructure vulnerabilities. At Soft Synergy we apply an approach based on the OWASP Top 10 standard and the defense in depth principle — we secure each layer independently so that a single vulnerability does not mean the compromise of the entire system. We work with proven static code analysis tools (SonarQube, Semgrep) and penetration testing methodologies. For every project we create documentation of the implemented security controls and incident response procedures. What you gain with professional application hardening After web application hardening is implemented, you have a system resistant to the most common attack vectors. A typical project takes 2–4 weeks depending on application complexity and covers: a security audit report, code-level fix implementation, server security configuration, and real-time threat monitoring. Our clients report an average 85% reduction in detected vulnerabilities after the first hardening cycle. More importantly, you gain GDPR compliance, which protects your business from financial penalties of up to €20 million or 4% of annual turnover. For companies in e-commerce or fintech, this is frequently a prerequisite for working with payment processors. The process also includes training for your IT team — we show how to maintain the security standard after the project concludes and what best practices to apply during continued application development. Frequently asked questions Does hardening require taking the application offline? No. The majority of work is carried out in a test environment, and production deployment is planned in a way that minimizes downtime — typically outside peak hours. Critical fixes can be deployed in stages. How often should a web application security audit be repeated? We recommend a full audit once every 12 months and after every major functional update. We also offer continuous monitoring that automatically detects new threats. Does hardening protect against all types of attacks? There are no 100% guarantees in cybersecurity, but professional hardening reduces risk by 80–90%. We implement multi-layered protection and rapid response mechanisms for emerging threats. Want to find out how well secured your application is? Get in touch — the first consultation and preliminary security assessment are free. Tell us about your system and you will receive concrete recommendations with no commitment.

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Maintenance

Monitoring and Alerting for Production Applications

Monitoring and Alerting for Production Applications — Detect Problems Before Your Users Do Your application is running in production, serving customers, generating revenue. But what happens when performance drops by 40% over the weekend? Or when one of your microservices starts returning errors from 3am? Without a proper monitoring and alerting system, you find out about problems when the phone starts ringing with complaints from dissatisfied users. At Soft Synergy we implement solutions that allow IT teams to respond to incidents before they affect the customer experience and your business results. How professional production application monitoring works Monitoring is far more than checking whether a server responds. We start with an analysis of your application's architecture and identification of the key metrics — API response times, resource utilization, error rates, and database availability. We then configure tools to collect metrics, logs, and performance data from every layer of the system. The typical mistake businesses make: monitoring only server availability with a ping check, while ignoring what the application is actually doing. The server can be responding while users are seeing 500 errors or waiting 15 seconds for the page to load. We implement an alerting system with defined thresholds and escalation paths — you receive a notification via Slack, email, or SMS when metrics exceed safe values. Critically, we configure alerts to eliminate false positives and focus on real problems that require action. What you gain with monitoring and alerting You reduce incident response time from hours to minutes. Instead of learning about a problem from a customer, your team receives an alert and can act proactively. You analyze performance trends and plan resource scaling before a critical moment arrives — not after a failure. At Soft Synergy we use proven tools matched to your stack: Prometheus with Grafana for metrics, ELK Stack or Loki for logs, and platforms such as PagerDuty or Opsgenie for alert management. We justify every technology choice against your specific needs — not every business requires an enterprise solution costing thousands per month. The result? Clients we work with report a 60–75% reduction in downtime within the first 3 months after implementation. You have full visibility into the state of your application through dashboards accessible 24/7, and your team receives concrete data for debugging problems — not guesswork. Frequently asked questions How long does it take to implement monitoring for a live application? A basic monitoring and alerting implementation takes 2–3 working weeks. The first week covers analysis and configuration; the following days cover alert testing and threshold tuning. Full optimization happens after approximately one month of operation, once we have collected data on the system's real-world behavior. Won't monitoring slow down my application? Modern monitoring solutions have a minimal performance impact — in the range of 1–3% of resources. We configure metric collection so as not to burden critical business processes. The cost is incomparably smaller than the value of the information you gain. What if we already have some monitoring in place but it isn't working well? We audit the existing solution and identify the gaps. The problem often lies in misconfigured alerts — too many false positives — or in monitoring the wrong metrics altogether. We can extend the current system without replacing the entire infrastructure. Want to know what is happening in your application before users report a problem? Get in touch with Soft Synergy — during a free consultation we'll analyze your architecture and propose a solution matched to your budget and business needs.Here is the SEO-optimized English translation, written as plain text, faithful to your original: Monitoring and Alerting for Production Applications — Detect Problems Before Your Users Do Your application is running in production, serving customers, generating revenue. But what happens when performance drops by 40% over the weekend? Or when one of your microservices starts returning errors from 3am? Without a proper monitoring and alerting system, you find out about problems when the phone starts ringing with complaints from dissatisfied users. At Soft Synergy we implement solutions that allow IT teams to respond to incidents before they affect the customer experience and your business results. How professional production application monitoring works Monitoring is far more than checking whether a server responds. We start with an analysis of your application's architecture and identification of the key metrics — API response times, resource utilization, error rates, and database availability. We then configure tools to collect metrics, logs, and performance data from every layer of the system. The typical mistake businesses make: monitoring only server availability with a ping check, while ignoring what the application is actually doing. The server can be responding while users are seeing 500 errors or waiting 15 seconds for the page to load. We implement an alerting system with defined thresholds and escalation paths — you receive a notification via Slack, email, or SMS when metrics exceed safe values. Critically, we configure alerts to eliminate false positives and focus on real problems that require action. What you gain with monitoring and alerting You reduce incident response time from hours to minutes. Instead of learning about a problem from a customer, your team receives an alert and can act proactively. You analyze performance trends and plan resource scaling before a critical moment arrives — not after a failure. At Soft Synergy we use proven tools matched to your stack: Prometheus with Grafana for metrics, ELK Stack or Loki for logs, and platforms such as PagerDuty or Opsgenie for alert management. We justify every technology choice against your specific needs — not every business requires an enterprise solution costing thousands per month. The result? Clients we work with report a 60–75% reduction in downtime within the first 3 months after implementation. You have full visibility into the state of your application through dashboards accessible 24/7, and your team receives concrete data for debugging problems — not guesswork. Frequently asked questions How long does it take to implement monitoring for a live application? A basic monitoring and alerting implementation takes 2–3 working weeks. The first week covers analysis and configuration; the following days cover alert testing and threshold tuning. Full optimization happens after approximately one month of operation, once we have collected data on the system's real-world behavior. Won't monitoring slow down my application? Modern monitoring solutions have a minimal performance impact — in the range of 1–3% of resources. We configure metric collection so as not to burden critical business processes. The cost is incomparably smaller than the value of the information you gain. What if we already have some monitoring in place but it isn't working well? We audit the existing solution and identify the gaps. The problem often lies in misconfigured alerts — too many false positives — or in monitoring the wrong metrics altogether. We can extend the current system without replacing the entire infrastructure. Want to know what is happening in your application before users report a problem? Get in touch with Soft Synergy — during a free consultation we'll analyze your architecture and propose a solution matched to your budget and business needs.

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Development

Online Payment System Integration (Stripe, Przelewy24)

Online Payment System Integration (Stripe, Przelewy24) — Secure Transaction Processing for Your Store or Platform Are you running an online store or SaaS platform and accepting payments through external tools, losing control over the payment process in the meantime? Or are your customers abandoning their carts because the redirect to the payment gateway looks unprofessional or raises concerns? The absence of a direct payment system integration is not just lost transactions — it also means missing customer behavior data, accounting delays, and manually reconciling every order. Professional Stripe or Przelewy24 integration solves these problems by automating the entire process from the moment a customer clicks "pay" through to confirmation in your system. At Soft Synergy we connect the payment gateway to your store, CRM, or platform so that every transaction is recorded automatically and you can see in real time exactly what is happening with your revenue. How payment integration works step by step We start with an analysis of your environment: what types of payments you accept (one-off, subscriptions, installments), in which currencies, and what your legal requirements are (automatic invoicing, split payment). Based on that, we select the right provider — Stripe works best for international platforms and subscription-based models, while Przelewy24 suits Polish e-commerce operations requiring BLIK and traditional bank transfer support. We then build a secure API connection between your application and the payment gateway. We configure webhooks that notify the system about payment status in real time — no delays, no manual checking. The typical mistake businesses make without developer support? Implementing only the basic payment flow, without handling refunds, partial refunds, or failed payments — which in practice means operational chaos and dissatisfied customers. What you gain with professional payment integration Our team uses the official provider SDKs (Stripe API v2, Przelewy24 REST API) and applies PCI DSS standards — your application does not store sensitive card data, and the entire process is GDPR-compliant. We also implement automated notifications (email, SMS), an admin panel for transaction visibility, and reconciliation — automatic matching of payments with your accounting system. The result? A store processing 500 transactions per month saves approximately 15–20 hours of manual work, eliminates billing errors, and increases conversion rate by 12–18% thanks to a smooth, trusted payment experience. A standard integration takes 2–3 weeks depending on the complexity of your system and the number of payment methods required. Frequently asked questions Can I have multiple payment methods (card, BLIK, bank transfer) in a single system? Yes — we integrate all methods available from the chosen provider. With Przelewy24 that means over 20 options, including buy now pay later. The customer selects their method within your interface, and everything runs through a single API. How long does implementation take, and do you need access to our codebase? A typical integration takes 10–15 business days. We need access to the code repository and a test environment. We work on a separate branch, and all changes go through a code review on your side before being deployed to production. What if we have an unusual billing model — for example, a marketplace with commission splitting? Stripe Connect and Przelewy24 Marketplace both support split payments — automatic division of a transaction between the seller and the platform. Soft Synergy has experience with these integrations, including multi-currency settlement scenarios. Want to automate your payment processing and stop losing time to manual reconciliation? Book a free 30-minute consultation — we'll analyze your situation and recommend the optimal solution with no commitment required.

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Development

Client Portal with Access to Documents and Invoices

Client Portal with Access to Documents and Invoices — We Will Streamline Your Document Management by 70% Your clients are calling to request invoices from six months ago. You are sending the same documents for the third time by email because the client "misplaced them somewhere." You lose time searching through your accounting system, and your sales team is handling administration instead of winning new contracts. A client portal with online access to documents and invoices is the solution that transforms chaotic document handling into a self-service system available 24/7. How a client document portal works The portal is a secure login area where each client sees only their own documents — invoices, contracts, specifications, and acceptance protocols. The system automatically pulls data from your accounting software or ERP, categorizes files, and presents them in a clear interface. The client logs in (via email, SMS, or Google/Microsoft SSO), enters an invoice number or date range, and downloads a PDF in 10 seconds. No need to call you. The typical mistake businesses make when implementing this kind of solution themselves? They build the portal from scratch in WordPress with plugins that don't communicate with the financial system. The result: manual uploading of every invoice, no automation, and a mess of access permissions. At Soft Synergy we build client portals integrated with your existing tools — Comarch ERP, Sage, Subiekt, or your own custom API. We use Symfony or Laravel for the backend, React for the frontend, and PostgreSQL for the database, because these technologies deliver bank-grade security and straightforward scalability. What you gain by implementing a document portal A 60–80% reduction in email and phone queries about invoices within the first month. B2B clients particularly value access to their transaction history without waiting for customer support — based on our implementations, 85% of users engage with the portal regularly. Additionally: automatic notifications about new invoices (fewer unpaid receivables), the option to add your company branding, and activity logs showing who downloaded which document and when — useful in dispute situations. Delivery time: 4–8 weeks depending on the number of integrations required. The Soft Synergy approach starts with a workshop analysis of your processes before any coding begins. We identify which documents you send most frequently, which systems we need to connect to, and which user roles you need (a client company's administrator sees more than a regular employee). We tailor the portal to your specific requirements rather than packaging you into an off-the-shelf solution full of features you will never use. Frequently asked questions Will the portal work with my accounting system? Yes — we integrate with most widely used accounting platforms (Comarch, Sage, Rewizor, and others) as well as SQL databases and custom APIs. If your system supports data export, we can build the connection. How is client data security handled? SSL encryption, bcrypt password hashing, optional two-factor authentication, permission segmentation (each client sees only their own data), and regular backups. GDPR compliance is built in as standard. How much does it cost and how long does implementation take? A typical portal with a single system integration: £9,000–£15,000 net, with a delivery time of 6–8 weeks. You will receive an exact quote after a 30-minute consultation in which we discuss your specific needs. Want to see how a client portal could relieve the burden on your team? Book a free consultation — we'll analyze your processes and propose a solution built around your requirements. Get in touch through the contact form or directly by email.

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Development

We Build Custom Online Booking Systems with Payment Integration

We Build Custom Online Booking Systems with Payment Integration — Accept Reservations and Payments Without Your Involvement, Even at Night and on WeekendsDo you run a beauty salon, fitness studio, equipment rental, or a private practice? You probably know the problem: clients call after hours, ask about availability through Messenger, and you lose bookings because you can't answer the phone during a session. Some reservations get lost in the chaos of messages, clients book slots you don't remember, and you spend your evenings manually managing a calendar in Excel. This is not just stress — it is real financial loss.How a professional booking system worksAn online booking system is not a complex platform reserved for large corporations. In practice it is a website or application where your clients see available time slots in real time, select a service, book an appointment, and pay online — all in a few clicks.At Soft Synergy we build these solutions step by step. We start with an analysis of your current booking process: how you accept reservations today, what services you offer, and how you manage your calendar. We then design an interface that is as simple as possible for your clients — with no unnecessary steps or questions. We then integrate online payments (Stripe, PayPal, or local payment gateways) and connect the system to your calendar. The entire process takes 3–6 weeks depending on complexity.The typical mistake businesses make? Trying to force their operation into an off-the-shelf tool like Calendly or a similar platform. These sound affordable, but either they don't support your specific requirements (for example, renting equipment by the day rather than the hour), or they charge a commission on every transaction. After a year, those "savings" cost more than a dedicated solution would have.What you gain with a custom booking systemOur typical client reclaims 8–12 hours per week after implementation — time previously lost to answering phone calls and manually entering bookings. The system operates automatically: it sends SMS reminders the day before an appointment (reducing no-shows by 40–60%), collects prepayments, blocks slots in the calendar, and generates reports.On the technology side, we build with React or Vue.js on the client side for fast, responsive interfaces, and Node.js or Python on the server side. For smaller businesses a PWA — a web application that behaves like a native app — is often sufficient, with no costs associated with App Store publication. We integrate payment provider APIs certified to PCI DSS standard, so card data never passes through your server — zero risk.The result? A client in the beauty industry recorded 35% more bookings in the first month — because the system was accepting reservations at 10pm when the phone was previously switched off. Another client, in equipment rental, reduced calendar errors to zero and automated the calculation of late return fees.Frequently asked questionsHow much does a custom booking system cost, and isn't an off-the-shelf solution enough? A dedicated system is an investment of £5,000–£12,000 depending on features, with no monthly subscriptions and no transaction commissions. Off-the-shelf tools appear cheaper, but after a year you pay a comparable amount — plus you lose flexibility and ownership of your customer data. Our system belongs to you outright.How long does implementation take, and can I test it before going live? Typically 3–6 weeks from briefing to launch. You receive a test version after 2 weeks — you can try it out, test it with your team, and submit feedback. The full launch happens only when everything is working as expected.What if my clients aren't tech-savvy and prefer to call? The system doesn't replace the phone — it complements it. Statistics show that 60–70% of clients under 50 prefer to book online at a time that suits them rather than waiting for opening hours. Older clients continue to call — nothing changes for them.Want to see how a booking system could work for your business? Book a free 30-minute consultation — we'll analyze your current process and identify what can be automated. No commitment, just concrete guidance. Write to us through the contact form on the Soft Synergy website.

od 12 000 złAsk for a quote
Consulting

Back Office Automation with n8n and AI

Back Office Automation with n8n and AI — Save Time and Reduce Errors in Repetitive TasksAre your employees losing hours re-entering data between systems, manually creating reports, or sending order status notifications? A typical business loses 20–30% of working time on tasks that could be automated. The problem is not a lack of effort from the team — it is the absence of tools that connect systems operating in silos: CRM, invoicing, email, spreadsheets, and e-commerce platforms.How back office automation works without months-long implementationsInstead of building expensive hard-coded integrations, we use n8n — a workflow automation platform that acts as an intelligent connector between all the tools in your business. The process works like this: first we map your actual tasks (not theoretical processes from a textbook), then we design the data flows that will replace manual work. Finally, we add an AI layer where text analysis, categorization, or simple decision-making is required.One example: when a client fills in a form on your website, the system automatically creates a record in your CRM, sends a personalized email with your offer, adds a task to your project management tool, and updates your leads spreadsheet — all within 2–3 seconds, with no human intervention. Soft Synergy builds these scenarios as modifiable workflows that can be adjusted without a developer.The typical mistake businesses make: buying yet another all-in-one tool and forcing the team to change their habits. The result? Resistance, a return to old ways, and another unused subscription. Back office automation with n8n works differently — it adapts to how you actually work.What you gain with n8n and AI automationOur technology stack is n8n as the automation core, the APIs of your existing systems, and AI models (OpenAI, Anthropic, or open-source alternatives) for tasks requiring content understanding. Why n8n? Because it is a self-hosted solution — your data stays with you, not on the servers of yet another SaaS platform. You pay once for the implementation, not every month for per-user licenses.Results we see with SMB clients: a 40–60% reduction in time spent on administrative tasks, elimination of 80–90% of errors caused by manual data entry, and a reduction in customer query response time from hours to minutes. A typical implementation covering 3–5 automated processes takes 3–4 weeks, and parts of the system start working after the first week.We work in an agile manner: every week we deliver a working piece of automation, you test it on real data, and we collect feedback. No months-long projects built in the dark.Frequently asked questionsWill automation replace my employees? No. It frees them from tedious, repetitive tasks so they can focus on work that requires thinking — customer service, product development, and sales. It is a support tool, not a replacement for your team.What if my systems don't have an API? Most modern tools have an API even if it is not prominently advertised. If one genuinely does not — we apply alternative methods such as web scraping, RPA, or conversion through intermediate formats. We always find a solution.Will I be dependent on you after implementation? No. We hand over full documentation and you can make basic modifications independently or with your own IT team. We provide on-demand support, but the system operates autonomously.Want to find out which processes in your business are the best candidates for automation? Book a free consultation — we'll analyze your back office and identify concrete savings opportunities. No commitment, no sales slides.

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Development

Notification Layer Design and Implementation

Notification Layer Design and Implementation — Queues, Retry Logic, and User Preferences with External Provider IntegrationYour application sends notifications, but messages are getting lost, users are complaining about duplicate alerts, or critical system events are going undelivered? A poorly designed notification layer is one of the most common sources of reliability problems in growing applications. When a notification fails silently — a password reset email that never arrives, a payment confirmation that gets lost, an urgent alert that never reaches the on-call engineer — the consequences range from frustrated users to genuine business risk.How we design and implement a production-grade notification layerAt Soft Synergy we approach notification infrastructure as a first-class architectural concern, not an afterthought. We begin with an analysis of your notification requirements: what event types trigger messages, what delivery channels you need (email, SMS, push, in-app, webhook), what your expected message volumes are, and what your tolerance for delivery latency and failure is.We then design the queue architecture — typically using RabbitMQ or Apache Kafka for high-throughput scenarios, or Redis-backed queues (BullMQ, Celery) for lighter workloads. Every notification enters the queue as a persistent, structured job. If the external provider is unavailable or returns an error, the retry mechanism kicks in automatically with configurable backoff strategies (linear, exponential, or jitter-based) to avoid thundering herd problems. Dead letter queues capture permanently failed messages for inspection and manual replay.The typical mistake businesses make without specialist support? Building a direct synchronous call to an email or SMS provider inside the main request cycle. The result: slow API responses, cascading failures when the provider has an outage, and no visibility into delivery status.What the implementation coversWe integrate with the major external notification providers — SendGrid, Mailgun, Amazon SES, Twilio, Firebase Cloud Messaging, and others — using an abstraction layer that allows provider switching without rewriting application logic. This protects you from vendor lock-in and allows fallback routing when a primary provider experiences degraded performance.User notification preferences are implemented as a structured settings model: each user controls which channels they receive notifications on, at what frequency, and during which hours. Preference changes take effect immediately without requiring a deployment. We also implement unsubscribe flows compliant with CAN-SPAM and GDPR requirements.The full implementation — queue setup, retry logic, provider integrations, preference management, and a basic admin dashboard for monitoring delivery rates and failures — typically takes 3–5 weeks depending on the number of channels and the complexity of your existing system. You receive full technical documentation, delivery rate dashboards, and alerting on anomalies such as sudden spikes in failed deliveries.Frequently asked questionsWhich message queue technology do you recommend? It depends on your scale and existing stack. For most SMB applications, Redis-backed queues (BullMQ for Node.js, Celery for Python) offer the right balance of simplicity and reliability. For high-volume or event-driven architectures, RabbitMQ or Kafka is the more appropriate choice. We assess this during the initial consultation and justify the recommendation against your specific requirements.What happens if an external provider goes down? We implement automatic fallback routing — if the primary provider returns errors above a defined threshold, the system switches to a secondary provider without manual intervention. Critical notification types can be configured with multiple fallback channels (for example, email → SMS → in-app) to guarantee delivery.Can we add new notification types or channels after launch? Yes. The abstraction layer and modular provider architecture mean adding a new channel or notification type is a configuration and integration task, not a rebuild. We document the extension points clearly so your own engineering team can add new notification types independently.Want to find out how a properly engineered notification layer could improve reliability and user experience in your application? Book a free 30-minute consultation — we'll review your current setup and propose a concrete architecture tailored to your scale and stack. No commitment required.

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Consulting

Database Performance Analysis and Optimization

Database Performance Analysis and Optimization — Query Tuning, Index Strategy, and Structure Review for PostgreSQL, MongoDB, and MySQLYour application is slowing down, database queries are taking seconds instead of milliseconds, and you are not sure whether the problem lies in the queries themselves, the index configuration, or the schema design? Database performance issues rarely announce themselves clearly — they accumulate quietly until a spike in traffic or data volume turns a minor inefficiency into a critical bottleneck. By the time users are experiencing timeouts, the underlying problems have often been building for months.What the database analysis and optimization process coversAt Soft Synergy we approach database optimization as a structured diagnostic process, not a guessing game. We begin by collecting real-world query performance data — using slow query logs, pg_stat_statements in PostgreSQL, the MongoDB profiler, or MySQL's performance schema — to identify the actual queries causing degradation rather than optimizing in the abstract.We then conduct a full index audit: identifying missing indexes on frequently filtered and joined columns, redundant indexes that are consuming write performance and storage without being used, and cases where a composite index would outperform multiple single-column indexes. For PostgreSQL specifically, we analyze index types — B-tree, GIN, GiST, partial indexes — and recommend the right structure for each access pattern.The schema structure review examines normalization decisions, data type choices, and table design against your actual query patterns. A column defined as TEXT where VARCHAR or an enum would suffice, a missing foreign key constraint, or a table that would benefit from partitioning — these are the kinds of structural issues that compound over time and cannot be resolved by adding indexes alone.The typical mistake businesses make without specialist support? Adding indexes reactively to whichever query is slowest at a given moment, without understanding the write overhead each index introduces or how query plans actually use them. The result: a database with 40 indexes on a heavily written table, slower inserts and updates, and queries that still perform poorly because the indexes don't match the access patterns.What you receive from the optimization engagementWe deliver a prioritized optimization plan — not a generic list of best practices, but a specific set of recommended changes ranked by their expected impact on your workload. For each recommendation we provide the rationale, the expected performance improvement, the implementation SQL or configuration change, and the risk assessment.For PostgreSQL engagements this includes EXPLAIN ANALYZE output interpretation, vacuum and autovacuum configuration review, connection pooling recommendations (PgBouncer), and where appropriate, partitioning or materialized view strategies. For MongoDB we cover aggregation pipeline optimization, index intersection analysis, and schema design recommendations for document structure. For MySQL we include query cache configuration, InnoDB buffer pool sizing, and replication lag analysis where relevant.A typical engagement takes 2–3 weeks from access to final report delivery. Clients commonly see query execution times reduced by 60–90% on the most problematic queries, and overall application response times improve measurably within days of implementing the highest-priority recommendations.Frequently asked questionsDo you need direct access to our production database? We work with read-only access to a production replica or a recent copy of production data. We never run optimization changes directly on production — all recommended changes are tested in a staging environment first, with a documented rollback plan before anything touches live data.We use a managed database service (AWS RDS, Google Cloud SQL, MongoDB Atlas) — does that limit what you can optimize? Managed services do restrict some low-level configuration options, but the majority of performance gains come from query optimization, index strategy, and schema design — all of which are fully accessible regardless of whether you are on a managed platform or self-hosted. We have experience across RDS PostgreSQL, Aurora, Cloud SQL, and MongoDB Atlas specifically.How do we maintain performance after the engagement ends? We deliver a monitoring setup recommendation — typically using pg_stat_statements dashboards in Grafana, or equivalent tooling for MongoDB and MySQL — so your team can track query performance over time and catch regressions early. We also document the optimization principles applied so your engineering team can apply the same reasoning to new queries and schema changes as the application evolves.Want to find out what is slowing your database down and what it would take to fix it? Book a free 30-minute consultation — we'll discuss your current setup, the symptoms you are seeing, and propose a concrete analysis plan. No commitment required.

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Development

Legacy Frontend Migration to React and Next.js

Legacy Frontend Migration to React and Next.js — Incrementally Modernize Your jQuery or PHP Frontend Without Rewriting Everything at OnceYour frontend was built years ago in jQuery, server-rendered PHP, or an older framework that made perfect sense at the time. Now every new feature takes three times longer than it should, your developers dread touching the codebase, and the user experience feels dated compared to what your competitors are shipping. A full rewrite sounds appealing — until you consider the cost, the risk of introducing regressions, and the reality that your business cannot pause for six months while the engineering team rebuilds from scratch.Incremental legacy frontend migration to React and Next.js is the approach that solves this without the big-bang rewrite risk. You modernize the codebase progressively, ship improvements continuously, and never take the existing application fully offline.How incremental legacy frontend migration worksAt Soft Synergy we apply the strangler fig pattern to frontend modernization — the same principle used in successful backend migrations. Rather than replacing the entire application at once, we identify discrete sections of the UI that can be extracted and rebuilt in React independently, while the remaining legacy code continues to serve users without interruption.The process begins with an audit of your existing frontend: we map the page structure, identify shared components, assess the coupling between your jQuery or PHP templates and the backend data layer, and prioritize which sections will deliver the most value when modernized first. High-traffic pages, the checkout flow, the user dashboard — these are typically the first candidates, because the performance and UX improvements are immediately visible to users and measurable in conversion metrics.We then establish the integration boundary — the technical seam that allows React components to coexist with legacy code on the same page or within the same application. This is commonly achieved through a micro-frontend architecture, a shared routing layer, or a progressive hydration strategy depending on your specific stack. The legacy application continues to handle the routes and sections not yet migrated, while new React components handle the modernized portions.The typical mistake businesses make when attempting this migration without specialist support? Trying to introduce React as a monolithic replacement from day one, abandoning the migration halfway through a half-finished rewrite, and ending up with a codebase that is worse than either the original legacy system or a clean React application — the worst of both worlds.What the migration covers technicallyWe build the new frontend on Next.js, which gives you server-side rendering and static site generation out of the box — critical for maintaining and improving your SEO rankings during and after the migration, since Google continues to index your content correctly throughout the process. We configure TypeScript from the start to eliminate the class of runtime errors that are endemic in legacy jQuery codebases.The component library is built using your existing design system or we establish one during the migration, ensuring visual consistency between legacy and modernized sections during the transition period. We set up a CI/CD pipeline for the new frontend, configure Storybook for component documentation, and establish testing coverage with React Testing Library and Playwright for end-to-end tests.State management is designed for your specific needs — React Query for server state, Zustand or Redux Toolkit for complex client state — rather than defaulting to the heaviest option available. We also handle the API layer, replacing jQuery AJAX calls with typed fetch wrappers or tRPC where your backend supports it.A typical engagement for a medium-complexity legacy frontend runs 3–6 months for the core migration, with the first modernized sections live within the first 4–6 weeks. The pace is determined by your team's capacity to review and test, not by our development speed.What you gain from the migrationDevelopment velocity increases measurably once the first sections of the codebase are in React — engineers familiar with modern tooling can move significantly faster than in a legacy jQuery codebase, and the component-based architecture makes reuse straightforward. Build times drop, hot module replacement makes local development faster, and TypeScript catches entire categories of bugs before they reach production.From a business perspective: improved Core Web Vitals scores through Next.js server-side rendering and image optimization, better SEO performance, and a codebase that is easier to hire for — React developers are significantly more available in the market than jQuery specialists.Frequently asked questionsHow do you ensure the existing application keeps working during the migration? Every migration phase is tested in a staging environment that mirrors production before any changes go live. We use feature flags to control which users see modernized sections, allowing gradual rollout and instant rollback if an issue is detected. The legacy code is never removed until the replacement has been verified in production.Our backend is tightly coupled to PHP templates — does that complicate the migration? It is common and manageable. We decouple the frontend from the backend progressively, typically by introducing a JSON API layer that both the legacy templates and the new React components can consume. This also positions you well for future backend changes without the frontend being affected.Do our developers need React experience before the migration starts? Not necessarily. We structure the engagement to include knowledge transfer — pairing with your developers during the build, conducting code reviews, and documenting patterns and decisions. By the end of the migration your team is equipped to continue building in React independently. We also offer focused React and Next.js training workshops if a more structured upskilling program is needed.Want to understand what a realistic migration path from your current legacy frontend to React and Next.js would look like? Book a free 30-minute consultation — we'll review your existing codebase, identify the highest-value starting points, and outline a phased plan with realistic timelines and costs. No commitment required.

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Development

Analytics Dashboard and KPI Panel for Management

Analytics Dashboard and KPI Panel for Management — Financial, Sales, and Operations Visibility in One PlaceRunning a business without access to current data is like driving blindfolded. If you receive your sales report in Excel three days after the end of the month, and data from your warehouse, CRM, and accounting system has to be manually compiled — you are losing time on decisions and reacting to problems long after the point where they could have been fixed. A management analytics dashboard is a system that pulls data from multiple sources and displays key performance indicators in real time or at a chosen frequency, without your team having to prepare reports manually.How we build a KPI dashboard tailored to your businessNo two businesses are identical, so there is no universal dashboard. We start with a conversation: which decisions do you make most frequently, and what data do you need to make them faster and more accurately? Whether it is product margin, inventory levels, sales team performance, or accounts receivable turnover — we define 8–12 indicators that have a genuine impact on your bottom line.We then connect the dashboard to the systems you already use: CRM, ERP, accounting software, customer database, and warehouse management system. We build API integrations or automated data imports. Soft Synergy works with modern technologies — React for the interface and Python or Node.js for data processing — but what matters to you is that the dashboard loads fast, updates automatically, and requires no technical maintenance from your side.The typical mistake businesses make when attempting this themselves: trying to build a "prettier Excel" instead of a proper system. Spreadsheets require manual data entry, do not validate data integrity, and do not scale as the business grows. An analytics dashboard is a tool that works 24/7.What you gain with a management analytics panelExecutives and business owners using our dashboards make decisions in hours rather than days. One example: a client in the distribution sector received a system monitoring the profitability of 120 products in real time. The result after 3 months: discontinuation of 18 unprofitable SKUs, a 12% reduction in warehouse costs, and an average margin increase of 4.2 percentage points.A KPI dashboard delivers concrete benefits: you see trends before they become problems, you compare actual results against plan, and you eliminate the manual reporting workload from your team. Typical implementation time is 4–8 weeks depending on the number of integrations. The cost pays for itself through time saved at the management level and better operational decisions — most clients see ROI within 6–9 months.We tailor the dashboard to your requirements: browser access, mobile application, PDF report export for the board of directors. Data can be filtered by time period, region, product, or team. This is not a rigid off-the-shelf product — we build a solution around your specific requirements.Frequently asked questionsDo we need advanced IT systems in place to implement a dashboard? No. We have worked with businesses that had data spread across multiple Excel files, a basic CRM, and a simple warehouse system. If the data exists somewhere — in files, databases, or the cloud — we can collect and structure it.How much does it cost and how long does implementation take? The cost depends on the number of data sources and the complexity of the indicators — typically £9,000–£27,000 net. Implementation takes 4–8 weeks. You receive a working system, not a paper proposal.What happens after implementation — do we need ongoing technical support? The dashboard requires minimal maintenance. We offer monthly support (SLA, updates) or hand over full documentation if you have your own IT team. You decide what fits your organizational structure.Want to see what a KPI dashboard could look like for your business? Book a free consultation — we'll analyze your needs and propose concrete indicators. No commitment, just specifics.

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Development

Marketplace Integration via BaseLinker

Marketplace Integration via BaseLinker — Automate Sales on Allegro and Amazon Without Manually Copying ListingsYou run an online store and want to sell on Allegro or Amazon, but the very thought of manually transcribing hundreds of products, updating stock levels in three places simultaneously, and managing orders from different platforms gives you a headache? That is entirely understandable — without proper marketplace integration, multichannel selling turns into chaos: inventory discrepancies, duplicate orders, and customers waiting for responses. Soft Synergy specializes in BaseLinker integrations that connect your store to marketplaces in one automated system.How store-to-marketplace integration via BaseLinker worksBaseLinker is a connector platform between your store (WooCommerce, PrestaShop, Shopify, or another platform) and marketplaces such as Allegro and Amazon. Our implementation process consists of several steps. We start by analyzing your current product structure and inventory management approach — this is the foundation of the entire integration. We then configure BaseLinker: we connect your sales accounts, map product categories (because Allegro and Amazon have their own category trees), and set up automatic pricing rules and real-time inventory synchronization.The typical mistake businesses make when attempting this themselves: they synchronize only the product and the price, forgetting to automate order processing and invoicing. The result? They save 20% of the time previously spent listing products, but still manually re-enter every order from Allegro into their own system.What you gain with full multichannel sales automationThe Soft Synergy approach covers the complete cycle: from product through order to invoice. We use BaseLinker in combination with your existing ERP or warehouse management system so data flows automatically in both directions. When a customer purchases on Allegro, the order lands in your system, stock levels update everywhere — your store, Amazon, and any other platforms — and you receive a shipment ready to dispatch, with no manual data entry required.Our clients typically see results within 2–3 weeks of implementation. One of our recent projects — an electronics retailer — reduced order processing time by 60% and eliminated the inventory errors that had previously been generating customer complaints. Automated pricing rules (for example, "price on Allegro 5% higher than in the store") allowed them to test different pricing strategies without manually editing hundreds of listings.Frequently asked questionsHow long does a BaseLinker integration with Allegro and Amazon take? A standard implementation takes 10–15 business days, depending on the number of products and the complexity of your warehouse setup. If you have unusual product variants or specific business rules, we plan for 3–4 weeks including a testing phase.Does BaseLinker work with my existing store platform? BaseLinker integrates with 99% of popular e-commerce platforms — WooCommerce, Shopify, PrestaShop, Magento, and IdoSell — as well as many ERP systems. Before implementation we always verify compatibility with your specific technology stack.What happens if I change my warehouse provider or expand to another marketplace? That is precisely the advantage of BaseLinker — it works as a central hub. Adding another platform such as eBay or Kaufland is a configuration task, not a system rebuild. Your data stays in one place throughout.Want to find out whether a BaseLinker integration fits your sales model? Book a free 30-minute consultation — we'll analyze your needs and show you exactly what the process would look like in your specific case. No commitment, just straightforward, concrete advice.

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Consulting

Digital Product Discovery Workshop

Digital Product Discovery Workshop — Define Requirements and Avoid Costly Mistakes Before the Project BeginsYou have an idea for an application or system but are not sure where to start? Are you worried that developers will misunderstand your needs and the project will spiral out of control? These are entirely natural concerns — according to the Standish Group, as many as 31% of IT projects fail precisely because of insufficiently defined requirements. A discovery workshop is the moment when we translate your business vision into a concrete technical plan together, before a single line of code is written.What a digital product discovery workshop isIt is a 3–5 day working session with our team during which we map out the entire logic of your product. We are not talking about theoretical documents here — you leave with ready-made screen wireframes, a functional specification, and a budget estimate. A digital product discovery workshop prevents the situation where, after three months of development, it turns out that "something" was misunderstood from the very beginning.We work using the Design Thinking and User Story Mapping methodologies. In practice, this means we start by talking about your users and their problems — not immediately about databases and APIs. Together we map the journey a customer will take through the system: from the moment they enter the application, through the key actions, all the way to completing their task.The typical mistake businesses make without specialist support? They assume that saying "we want a project management system" is enough, and the developer will figure out the rest. The result? Budget burned on rework and frustration on both sides.What you receive after the workshopSoft Synergy runs discovery workshops at the client's premises or remotely, depending on preference. We use tools such as Miro for process mapping and Figma for prototyping — everything in real time, with your active participation. At the end you receive:An interactive prototype — a clickable application sketch you can share with business partners. A user story map — a visual map of all features arranged by priority. A budget and timeline estimate — broken down by phase (MVP, development, scaling). A product roadmap — a plan for rolling out subsequent versions over 6–12 months.The result? Instead of starting development blindly, you enter the project with full clarity on every step. Our clients report an average 40% reduction in changes during product development, because the majority of open questions are resolved at the discovery stage.Frequently asked questionsHow long does the discovery workshop take, and who from my company should attend? A standard workshop runs 3–5 business days. We need a decision-maker on the business side (owner or director) and someone who knows the company's processes inside out. You don't need any IT knowledge — we translate everything into plain language.What if after the workshop I decide I don't want to continue the project with Soft Synergy? That is entirely your decision. You receive the complete documentation and can take it to any other software house. A discovery workshop is a standalone service — around 60% of our clients continue working with us, but there is no obligation whatsoever.Do I need a technical specification ready before the workshop? No — that is precisely what the workshop is for. All you need is to tell us about your business problem and your customers. We will translate everything into technical language together.Have an idea you want to validate before making a large investment? Get in touch with Soft Synergy — we will arrange a free 30-minute consultation during which we will assess whether a discovery workshop makes sense in your situation and what it could look like.

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Development

Generative AI Proof of Concept

Generative AI Proof of Concept — Verify the Potential of Artificial Intelligence in Your Business Without Months of InvestmentAre you wondering whether generative artificial intelligence could genuinely improve processes in your business, but concerned about the cost of a full implementation? Many SMB business owners face the same dilemma: on one hand they hear about AI's capabilities in customer service automation, content generation, and data analysis — on the other, they have no certainty it will deliver a return in their specific situation. A Proof of Concept allows you to test a real AI application within your business environment in a controlled way, without committing budget to a full deployment.How a generative AI Proof of Concept is builtAt Soft Synergy we begin with business workshops during which we discuss your processes and identify the areas where generative AI can deliver the greatest value. We do not impose ready-made solutions — we listen first. We then define a specific, measurable goal for the PoC: whether that is automating responses to customer queries, generating personalized offers, or analyzing technical documentation.In the next step we build a working prototype using technologies such as the OpenAI API, Azure OpenAI, or open-source language models — the choice depends on your data security requirements and budget. The typical mistake businesses make without AI experience is attempting to deploy an off-the-shelf tool without adapting it to the specifics of their industry. The result? A solution that works in theory but does not understand your business context and produces generic responses.Our process takes 3–6 weeks and concludes with a report containing concrete metrics: how much time the automation will save, what percentage of queries the AI handled correctly, and what the real operational costs of the solution will be at scale.What you gain from a Proof of Concept before a full AI implementationAt the end of the PoC you receive not just a working prototype, but above all business knowledge: whether investing in AI makes sense in your specific case. One of our clients in the e-commerce sector tested an AI chatbot for handling customer complaints — the PoC demonstrated a 67% success rate in automatically resolving simple tickets, which led to a decision to proceed with full implementation and reduced response time from 24 hours to 2 hours.We work transparently: you receive access to the prototype's source code, technical documentation, and recommendations for next steps. If the PoC shows that AI is not the optimal solution for your process — we will tell you honestly and propose alternatives. We are not interested in selling an implementation at any cost; we are interested in building long-term relationships based on real business results.Frequently asked questionsWill my data be secure during AI testing? Yes. If you work with sensitive data, we configure the PoC environment using private models (Azure OpenAI, AWS Bedrock) or on-premise solutions where data never leaves your infrastructure. Before the start we sign an NDA and establish data processing rules.How much does a generative AI Proof of Concept cost? The cost depends on the complexity of the use case — a typical PoC for SMB businesses ranges from £9,000–£21,000 net. For that price you receive a prototype, testing with real data, a business report, and 2 hours of post-implementation consultation.What if after the PoC I decide not to continue the project? That is a perfectly natural outcome — that is precisely why we run a PoC, to validate assumptions before a large investment. You retain all materials and documentation and can apply the knowledge gained in the future. There are no hidden commitments.Interested in finding out whether AI could improve your processes? Book a free 30-minute consultation during which we will discuss your use case and advise whether a Proof of Concept is the right first step.

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Development

Customer Support Ticketing System

Customer Support Ticketing System — A Solution That Brings Order to Customer Service and Eliminates Request ChaosCustomer requests are landing in different people's inboxes, getting lost in Slack threads, and some queries are slipping through the cracks entirely? Your support team is wasting time searching for conversation history, sending duplicate responses, or — worse — forgetting about urgent issues altogether. As a result, customers wait too long and you have no visibility into which tickets are being handled and which are sitting untouched. This is the standard scenario for businesses handling more than a few dozen requests per day without a dedicated ticketing system.How we implement a ticketing system tailored to your teamWe start with a conversation about how your current support request process actually works. We do not impose off-the-shelf templates — we analyze your communication channels (email, website form, live chat), how requests are prioritized, and how responsibilities are divided within the team. Based on that, we design a ticketing system that automatically converts every incoming request into a numbered ticket with a full conversation history, status, and an assigned owner.In practice this means: a customer sends an email or fills in a form, the system creates a ticket and routes it to the right person according to pre-defined rules (for example, technical questions go to the IT department, complaints go to the manager). Every reply lands in a single thread, and at any moment you have a dashboard showing a list of open cases, waiting times, and team performance statistics. Implementing this kind of solution typically takes 3–4 weeks — from the first consultation through to team training.The typical mistake? Businesses purchase off-the-shelf tools such as Zendesk or Freshdesk, and then discover they don't integrate with their CRM systems or are far too feature-heavy — the team pays for functionality it never uses, and configuration requires a specialist.What you gain with a dedicated ticketing systemSoft Synergy builds ticketing systems on proven frameworks — Laravel and Django — with integration into your existing tools: email, CRM, and knowledge base. Why not an off-the-shelf product? Because a dedicated solution is adapted to your processes, not the other way around. You receive exactly the features you need: automatic ticket assignment, SLA tracking with breach notifications, response templates, and reporting.The result? Our clients' support teams report an average 40% reduction in response time, and support staff stop losing time on administrative tasks — everything happens automatically. You also gain full control over your data (the system runs on your own server or in your chosen cloud environment) and the ability to make any modifications without additional licensing fees.Frequently asked questionsWill the ticketing system replace our email? No — the system works alongside email. Requests still arrive at your address, but the system automatically converts them into tickets, assigns numbers, and tracks them. Your team responds as usual, and the customer receives a reply with the full conversation history included.How long does implementation take, and is training required? A basic implementation takes 3–4 weeks. During that time we design the interface, integrate with your systems, and run team training (typically 2–3 hours). The system is intuitive — most people are comfortable using it independently from day one.How does the cost compare to off-the-shelf solutions? The one-time cost is higher than an annual subscription to a ready-made tool, but you eliminate ongoing monthly licensing fees and gain full control over the feature set. Return on investment typically occurs within 12–18 months.If your team is handling more than 50 requests per month and losing time searching for information — get in touch. We will run a free consultation, show you examples of similar implementations, and provide a quote tailored to your specific situation.

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Consulting

Technical Documentation, Developer Onboarding

Technical Documentation, Developer Onboarding Workshops, and Q&A Sessions for Teams Taking Over an Existing SystemYour development team is changing. A new agency is taking over the codebase, internal developers are replacing an outsourced team, or the business has been acquired and the incoming engineering team needs to understand a system they have never seen before. Without structured knowledge transfer, this transition is one of the highest-risk moments in a software product's lifecycle. Developers make assumptions about undocumented behavior, introduce regressions by changing code they don't fully understand, and spend weeks reverse-engineering decisions that could have been explained in a day.At Soft Synergy we prepare the documentation, workshops, and Q&A sessions that make a development team handover smooth, fast, and low-risk — whether you are the outgoing team handing off, the incoming team trying to get up to speed, or a business owner managing the transition between both.What the knowledge transfer engagement coversWe begin with a technical audit of the existing system and its documentation — or the absence of it. Most systems being handed over have partial documentation at best: a README that hasn't been updated in two years, some inline code comments, and institutional knowledge that lives entirely in the heads of the developers who built it. We start by identifying the gaps between what exists and what the incoming team actually needs to operate and develop the system safely.We then produce the documentation package. This covers system architecture documentation — a written and diagrammatic overview of how the system is structured, how the major components interact, and why key architectural decisions were made. We document the data model, the API surface, the deployment pipeline, the environment configuration, and the non-obvious business logic that is embedded in the code. We write runbooks for the most common operational scenarios: how to deploy a new release, how to roll back, how to diagnose the most frequent failure modes, and how to perform routine maintenance tasks.The typical mistake organizations make during team transitions? Treating documentation as a box-ticking exercise — producing a document that describes what the code does rather than why it does it that way. An incoming developer can read the code to find out what it does. What they cannot recover from the code alone is the reasoning behind a counterintuitive database schema, the edge case that forced an architectural compromise, or the client requirement that made an apparently simple feature unexpectedly complex.The workshop and Q&A programmeDocumentation alone is rarely sufficient for a confident handover. We structure a workshop programme designed around the incoming team's actual knowledge gaps rather than a generic system overview. Workshops cover the areas of highest risk and highest complexity first — the parts of the system where a misunderstanding is most likely to cause a production incident.Each workshop session combines a structured walkthrough of the relevant system component with live code review, so the incoming developers are reading and questioning actual code rather than slides. We record sessions where the incoming team agrees, creating a reference library they can return to during the first months of independent operation.The Q&A sessions are scheduled after the incoming team has had time to explore the system independently following each workshop. This structure — workshop, independent exploration, structured Q&A — produces significantly better knowledge retention than a single intensive handover week, and surfaces the questions that only arise once developers have started working with the system themselves.What you receive from the engagementA complete documentation package in Markdown or Confluence, version-controlled alongside the codebase. Architecture decision records (ADRs) capturing the rationale behind key technical choices. A recorded workshop library covering the most complex system components. A structured onboarding checklist for future developers joining the team. And a final Q&A session held 4–6 weeks after the handover completes, addressing the real-world questions that have emerged from the incoming team's first weeks of independent operation.Typical engagement duration is 2–4 weeks for the documentation and workshop delivery phase, with the follow-up Q&A session scheduled separately. The timeline depends on the size and complexity of the system and the number of developers in the incoming team.Frequently asked questionsDo you need access to the outgoing development team to produce the documentation? Access to the outgoing team is valuable but not always required. We can produce documentation through codebase analysis, infrastructure review, and interviews with available stakeholders. Where the outgoing team is available, we structure knowledge extraction sessions specifically designed to capture institutional knowledge efficiently without consuming excessive developer time.We are the incoming team and we have no relationship with the outgoing developers — can you still help? Yes. This is one of the most common scenarios we work with. We analyze the existing system, produce the documentation from first principles, and run workshops that bring your team up to speed based on what the code and infrastructure actually do — regardless of whether the original authors are available to consult.How do you handle documentation for systems with significant technical debt? We document the system as it actually exists, not as it should ideally be structured. Where technical debt creates operational risk for the incoming team, we flag it explicitly in the documentation and provide recommendations for prioritizing remediation. An honest assessment of the system's current state is more valuable to an incoming team than documentation that presents a sanitized version of the architecture.Planning a development team transition and want to make sure the handover doesn't become a crisis? Book a free 30-minute consultation — we will assess your situation, outline what documentation and workshop programme makes sense for your system's complexity, and provide a concrete timeline and cost estimate. No commitment required.

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Development

Cloud Migration Service

Cloud Migration Service — Analysis, Architecture Design, and Execution of On-Premise or VPS to Public Cloud MigrationYour application is running on a dedicated server or VPS that made perfect sense when the business was smaller. Now the server struggles under peak load, maintenance windows disrupt your customers, unplanned hardware failures cause downtime you cannot afford, and your infrastructure team spends time on server administration instead of building product. Scaling up means ordering new hardware weeks in advance, and you have no disaster recovery plan that you would actually trust in a real incident.Migrating from on-premise infrastructure or a VPS to a public cloud platform — AWS, Google Cloud, or Microsoft Azure — solves these problems at the infrastructure level, giving you on-demand scaling, managed services that eliminate operational overhead, and a global network of data centers that your own hardware cannot match. At Soft Synergy we handle the complete migration engagement: analysis of your current infrastructure, cloud architecture design, migration execution, and post-migration stabilization.How the cloud migration process worksWe begin with a migration readiness assessment — a structured analysis of your current infrastructure, application architecture, and data landscape. We document what you are running, how it is connected, what your availability and performance requirements are, and what constraints exist around data residency, compliance, and budget. This assessment produces the migration strategy: which workloads move first, which require refactoring before they can run effectively in the cloud, and which — if any — are better left on-premise in a hybrid architecture.We then design the target cloud architecture. This is not a lift-and-shift by default — a direct copy of your on-premise setup to cloud virtual machines is often the fastest migration path but rarely the most cost-effective or operationally efficient long-term outcome. We evaluate where managed services replace self-managed infrastructure: Amazon RDS or Cloud SQL instead of a self-managed database server, Elastic Kubernetes Service or Google Kubernetes Engine instead of manually configured container hosts, managed message queues instead of self-hosted RabbitMQ instances. Each recommendation is justified against your specific workload characteristics and total cost of ownership.The typical mistake organizations make when migrating to the cloud without specialist support? Treating the cloud as a more expensive VPS — replicating the on-premise architecture exactly, missing the managed services that eliminate entire categories of operational work, and ending up with a cloud bill that is higher than the server it replaced, without any of the scalability or resilience benefits.Migration execution and cutoverWith the architecture validated and approved, we execute the migration in phases. Non-production environments migrate first, allowing the application to be tested in the target cloud environment before any production traffic is affected. We configure infrastructure as code — Terraform or AWS CloudFormation — so the entire environment is reproducible, version-controlled, and auditable.Data migration is handled according to the volume and sensitivity of your data. For live databases we use replication-based migration strategies that keep the source and target in sync during the transition period, minimizing the production cutover window to minutes rather than hours. We configure automated backups, cross-region replication where required, and disaster recovery runbooks before the cutover date.The production cutover is planned and rehearsed. We define rollback criteria and rollback procedures in advance, so that if a critical issue is detected during cutover the decision to roll back is pre-authorized and the procedure is already documented. Post-cutover we monitor the application closely for 48–72 hours, comparing performance metrics against the pre-migration baseline.What you receive from the engagementA complete infrastructure-as-code repository representing your cloud environment. Architecture documentation covering the target state and the rationale for key decisions. A cost model comparing pre-migration and post-migration infrastructure spend, including reserved instance or committed use discount recommendations that reduce cloud costs by 30–40% compared to on-demand pricing. Security configuration review covering IAM policies, network security groups, encryption at rest and in transit, and cloud-native security tooling. And a post-migration support period of 30 days during which we address any stability issues that emerge in the new environment.Typical engagement duration is 4–10 weeks depending on infrastructure complexity, application architecture, and data volume. Straightforward migrations of single-application environments to managed cloud services run at the shorter end; migrations involving multiple interconnected services, complex data pipelines, or compliance requirements take longer.Frequently asked questionsWhich cloud platform do you recommend — AWS, Google Cloud, or Azure? The right choice depends on your existing technology relationships, your team's familiarity, your application's specific requirements, and in some cases your customers' compliance requirements. AWS has the broadest managed service catalogue and the largest community. Google Cloud excels for data-intensive and machine learning workloads. Azure is the natural choice for organizations already invested in the Microsoft ecosystem. We provide a platform recommendation with specific justification during the assessment phase rather than defaulting to a single provider.Will our application need to be rewritten for the cloud? Most applications can be migrated without a rewrite, though some benefit significantly from refactoring to take advantage of cloud-native services. We assess this during the migration readiness phase and give you an honest picture of the trade-off between migration speed (lift and shift) and long-term operational efficiency (modernization). Where refactoring is recommended, we scope it as a separate, optional workstream rather than bundling it into the migration itself.How do you handle compliance and data residency requirements? We configure cloud environments to meet GDPR data residency requirements, selecting regions and replication policies that keep personal data within the required geographic boundaries. For regulated industries we document the shared responsibility model clearly — what the cloud provider is responsible for and what remains your responsibility — and configure the controls that fall on your side of that boundary.Planning a move from on-premise or VPS infrastructure to the public cloud and want to make sure it goes smoothly? Book a free 30-minute consultation — we will review your current setup, outline a realistic migration approach, and provide a timeline and cost estimate. No commitment required.

od 18 000 złAsk for a quote
Maintenance

Monthly DevOps Support Package

Monthly DevOps Support Package — Monitoring, Updates, Incident Response, and Cloud Cost OptimizationYour application is running in production and generating revenue, but your engineering team has no dedicated DevOps capacity. Infrastructure updates get delayed because nobody owns them, cloud bills arrive at the end of the month with line items nobody can explain, and when something breaks at 2am on a Saturday the response plan is to message whoever is available and hope for the best. As the application grows, the gap between the infrastructure attention it needs and the infrastructure attention it receives quietly widens — until an incident makes the cost of that gap impossible to ignore.A monthly DevOps support retainer from Soft Synergy gives your application the operational care it requires without the cost of a full-time DevOps engineer on your payroll. We cover monitoring, system and dependency updates, incident response, and cloud cost optimization as an ongoing managed service — adapting the scope each month to your infrastructure's actual needs.What the monthly DevOps support package coversMonitoring and observability is the foundation of everything else. We configure and maintain a full-stack monitoring setup covering infrastructure metrics, application performance, error rates, and uptime — using tools matched to your stack: Prometheus and Grafana for metrics, ELK Stack or Loki for log aggregation, and PagerDuty or Opsgenie for alert routing and on-call management. Alert thresholds are tuned to minimize false positives while ensuring genuine issues surface immediately. You receive a monthly observability report summarizing system health, incident history, and any performance trends that require attention.System and dependency updates are handled on a regular schedule rather than reactively. We apply operating system security patches, runtime updates (Node.js, Python, PHP, or whichever languages your stack uses), dependency version bumps that address known vulnerabilities, and infrastructure component updates — all tested in a staging environment before being applied to production. This eliminates the category of incidents caused by known, patchable vulnerabilities that organizations running unmanaged infrastructure consistently encounter.Incident response coverage means that when an alert fires outside business hours, there is a defined response — not a scramble. We establish agreed SLA tiers based on incident severity: critical issues (production down, data loss risk) receive an immediate response regardless of the time, while lower-severity issues are addressed within defined business hours windows. Every incident is followed by a written post-mortem identifying the root cause and the remediation applied, building an institutional record of your infrastructure's failure history.Cloud cost optimization is an ongoing workstream, not a one-time audit. Cloud costs have a natural tendency to drift upward as applications grow: resources are provisioned for peak load and never right-sized, development environments run continuously when they could be scheduled, data transfer costs accumulate from architecturally inefficient service communication, and reserved instance coverage lapses. We review your cloud billing monthly, identify waste and optimization opportunities, and implement approved changes. Clients running on AWS, Google Cloud, or Azure typically see 20–35% reductions in cloud spend within the first three months of active optimization, without any reduction in application performance or availability.How the retainer model worksThe monthly retainer is structured around a defined scope of hours covering routine maintenance, monitoring management, and optimization work, with a separate on-call commitment for incident response. You receive a monthly report detailing work completed, incidents handled, updates applied, and cost optimization actions taken. Unused routine hours roll over within a quarter — we do not penalize you for months when your infrastructure is stable.Retainer tiers are sized to your infrastructure complexity: a single-application environment with straightforward cloud infrastructure sits at the lower end, while multi-service architectures with complex deployment pipelines, multiple environments, and significant cloud spend warrant a larger monthly commitment. We define the right tier during the onboarding assessment and adjust it as your infrastructure evolves.The typical mistake organizations make when managing DevOps without dedicated support? Treating infrastructure maintenance as something that can wait until something breaks. Security vulnerabilities in unpatched dependencies have a well-documented median time from disclosure to exploitation — organizations running unmanaged infrastructure are consistently on the wrong side of that window.What you gain from the retainerPredictable infrastructure costs with no surprise invoices for emergency incident response. A documented, version-controlled infrastructure configuration that reflects the actual current state of your environment. Security patch coverage that keeps your application inside the window of responsible patch management. Cloud cost discipline that prevents the gradual spend inflation that affects unmanaged cloud environments. And the operational confidence that comes from knowing your infrastructure is being actively watched by people who understand it.Frequently asked questionsWhat happens if we have a major incident that requires more time than the retainer covers? Critical incidents are handled regardless of the monthly hour allocation — we do not pause incident response because a retainer limit has been reached. Significant incidents that consume substantial time beyond the retainer scope are discussed transparently and invoiced separately at the agreed day rate. We have never had a client dispute this in practice, because genuine major incidents are rare in well-maintained infrastructure.We already have an internal engineering team — do we still need a DevOps retainer? Many of our retainer clients have internal engineering teams that are excellent at building product but do not want to carry the on-call burden for infrastructure incidents or dedicate developer time to routine maintenance and cost optimization. The retainer handles the operational layer so your engineers can focus on product development. We work alongside internal teams, not instead of them.Can the retainer scope change month to month? Yes. Infrastructure needs are not constant — a period of rapid feature development generates more deployment activity and environment changes than a stable maintenance phase. We review the retainer scope quarterly and adjust it up or down based on your actual infrastructure trajectory. There is no penalty for scaling down during quieter periods.Which cloud platforms and technology stacks do you support? We support AWS, Google Cloud, and Microsoft Azure across the major compute, database, and networking services. On the application side we cover Node.js, Python, PHP, Java, and Go runtimes, containerized workloads on Kubernetes and ECS, and standard CI/CD tooling including GitHub Actions, GitLab CI, and CircleCI. If your stack is not listed here, ask — we cover most production technology combinations in use today.Want to understand what a DevOps support retainer would look like for your specific infrastructure? Book a free 30-minute consultation — we will review your current setup, identify the highest-priority gaps, and propose a retainer structure matched to your infrastructure complexity and budget. No commitment required.

od 2 500 zł / mcAsk for a quote
Development

End-to-End Test Suite Design and Implementation for Critical Application Paths

End-to-End Test Suite Design and Implementation for Critical Application Paths — Cypress and PlaywrightYour application is growing, your release cadence is increasing, and manual regression testing before every deployment is either consuming hours of developer time or quietly getting skipped. The result is a choice between slow, expensive releases and fast, risky ones. A well-designed end-to-end test suite eliminates that trade-off: critical user journeys are verified automatically on every commit, regressions are caught before they reach production, and your team ships with confidence rather than anxiety.At Soft Synergy we design and implement E2E test suites covering the critical paths of your application — the flows where a failure has direct business impact: checkout, authentication, onboarding, payment processing, core workflow completion. We work in Cypress or Playwright depending on your stack, team preferences, and the specific characteristics of your application.How we approach E2E test suite design and implementationWe begin with a critical path audit — a structured analysis of your application to identify which user journeys carry the highest business risk if they break silently. Not every feature needs an E2E test. The goal is not maximum coverage measured in percentage terms but maximum risk reduction measured in business impact. A checkout flow that processes revenue, a password reset that locks users out of the application, an onboarding sequence that determines whether a new user activates — these are the paths that belong in an E2E suite. A settings page with low traffic and no downstream consequences does not.Based on the critical path audit we produce a test plan mapping each user journey to a set of test scenarios, including the happy path, the most common error conditions, and the edge cases most likely to be introduced by future development. This plan is reviewed and approved before implementation begins, ensuring the test suite reflects your actual risk priorities rather than the paths that happen to be easiest to automate.We then implement the test suite in Cypress or Playwright. Both are excellent choices for modern web applications, but they have different strengths. Playwright offers superior cross-browser coverage — Chromium, Firefox, and WebKit in a single test run — and handles complex authentication scenarios, multiple browser contexts, and API mocking with less configuration friction. Cypress offers a more approachable developer experience for teams new to E2E testing, excellent real-time debugging through its test runner, and a mature ecosystem of plugins. We assess which tool fits your application's technical characteristics and your team's experience level, and justify the recommendation clearly.The typical mistake organizations make when building E2E test suites without specialist support? Writing tests that are tightly coupled to implementation details — CSS selectors that break when a designer changes a class name, timing-dependent assertions that fail intermittently under load, test data that conflicts between parallel test runs. The result is a flaky test suite that developers learn to ignore, which is worse than having no tests at all because it creates false confidence while consuming maintenance time.What the implementation deliversWe write tests using page object model architecture, which separates the test logic from the page interaction details. When the UI changes, you update the page object in one place rather than hunting through dozens of test files for every affected selector. Tests are written to be readable by non-specialists — a product manager or QA analyst should be able to read a test and understand what user behavior it is verifying.We configure the test suite to run in your CI/CD pipeline — GitHub Actions, GitLab CI, CircleCI, or whichever pipeline you use — so tests execute automatically on every pull request and block merges when critical path failures are detected. We configure parallel test execution to keep the total suite runtime within a threshold that does not slow your deployment pipeline, typically targeting under five minutes for the critical path suite.Test environment configuration covers authentication handling (session tokens, OAuth flows, multi-factor authentication), test data management (isolated test accounts, database seeding or API-based setup, cleanup after each test run), and network mocking for third-party services that cannot be called reliably in a test environment.We also configure test reporting — HTML reports, Slack notifications on failure, screenshot and video capture on failure for fast debugging — so that when a test fails in CI the developer responsible has everything they need to diagnose the issue without re-running tests locally.A typical engagement covering 15–25 critical path scenarios runs 3–5 weeks from audit to a fully integrated, running test suite. You receive the complete test codebase, architecture documentation, a contribution guide so your own developers can add new tests following the established patterns, and a handover session walking the team through the suite structure and maintenance approach.Frequently asked questionsShould we use Cypress or Playwright for our application? For most modern single-page applications and server-rendered applications built on React, Next.js, Vue, or similar frameworks, either tool works well. We recommend Playwright when cross-browser testing is a genuine requirement, when your application has complex multi-tab or multi-origin flows, or when your team is already comfortable with TypeScript and appreciates Playwright's API design. We recommend Cypress when your team is new to E2E testing and values the interactive debugging experience, or when you have an existing investment in the Cypress ecosystem. We make a specific recommendation after reviewing your application during the initial consultation.How do we prevent the test suite from becoming flaky over time? Flakiness is an engineering discipline, not just a tooling problem. We address it at the implementation level through explicit wait strategies rather than arbitrary timeouts, test isolation that prevents state leakage between tests, and deterministic test data management. We also establish a flakiness policy during handover — a defined process for quarantining and fixing flaky tests before they undermine confidence in the suite. The contribution guide we deliver includes flakiness prevention patterns that keep new tests consistent with the standards established during implementation.Our application changes frequently — won't the tests break constantly? A well-architected E2E suite is significantly more resilient to UI changes than a naively written one. The page object model means UI changes require updates in one place. Tests written against stable identifiers — data-testid attributes rather than CSS class names or DOM structure — survive redesigns without modification. We establish testing conventions during implementation that make the suite maintainable by your development team as the application evolves. We also scope the suite to critical paths rather than comprehensive coverage, which keeps the maintenance burden proportionate to the value delivered.Want to establish reliable automated coverage of your application's most critical user journeys? Book a free 30-minute consultation — we will review your application, identify the highest-risk paths, and outline an implementation approach with realistic timelines and costs. No commitment required.

od 6 000 złAsk for a quote
Consulting

WCAG 2.1 Accessibility Audit

WCAG 2.1 Accessibility Audit — Compliance Review, Prioritized Fix List, and Implementation Recommendations for Your Website or ApplicationYour website or web application may be excluding a significant portion of your potential users without you realizing it. Globally, approximately 15% of the population lives with some form of disability — visual, auditory, motor, or cognitive — and many of them rely on assistive technologies such as screen readers, keyboard navigation, or high-contrast display modes to access digital content. If your service has not been tested against WCAG 2.1 accessibility standards, there is a high probability it contains barriers that prevent these users from completing key tasks: reading your content, filling in a form, completing a purchase, or contacting your team.Beyond the user experience argument, accessibility compliance is increasingly a legal requirement. The European Accessibility Act comes into force for private sector organizations in June 2025, requiring websites and mobile applications offering products or services to EU consumers to meet WCAG 2.1 Level AA standards. Organizations that fail to comply face enforcement action and financial penalties. Public sector organizations in most EU member states are already subject to binding accessibility obligations under the Web Accessibility Directive.At Soft Synergy we conduct structured WCAG 2.1 accessibility audits that give you a clear picture of your current compliance status, a prioritized list of issues to fix, and implementation guidance that your development team can act on immediately.What the WCAG 2.1 accessibility audit coversWe evaluate your service against all applicable WCAG 2.1 success criteria across the four core principles: Perceivable, Operable, Understandable, and Robust. The audit covers both automated and manual testing — automated tools such as Axe, Lighthouse, and WAVE identify a substantial portion of detectable issues quickly, but automated testing alone captures only 30–40% of real accessibility barriers. The remainder require manual evaluation: testing keyboard navigation flows, verifying screen reader behavior with NVDA and VoiceOver, checking color contrast ratios in context, evaluating form error handling and focus management, and assessing the accessibility of dynamic content and JavaScript-driven interactions.We test across the browsers and assistive technology combinations that reflect your actual user population: Chrome and Firefox with Axe, Safari with VoiceOver on macOS and iOS, and Windows with NVDA and JAWS where relevant. For applications with authenticated user flows we test the logged-in experience, not just the public-facing pages — accessibility barriers in a dashboard or checkout flow are often more damaging to users than barriers on the homepage.The typical mistake organizations make when approaching accessibility without specialist support? Running an automated Lighthouse scan, seeing a score above 80, and concluding the service is accessible. Automated scores measure what automated tools can detect. A service can score 95 in Lighthouse and still be completely unusable for a screen reader user if the focus order is illogical, interactive elements lack accessible names, or modal dialogs trap keyboard focus incorrectly.What you receive from the auditThe audit deliverable is a structured findings report organized by WCAG 2.1 success criterion, severity level, and affected component. Each finding includes a description of the barrier, the specific WCAG success criterion it violates, the affected user groups, a severity rating (critical, major, minor), a screenshot or code excerpt illustrating the issue, and a specific implementation recommendation that your development team can act on without requiring further interpretation.Findings are prioritized by a combination of severity and remediation effort — issues that are both high impact and low effort to fix are highlighted as quick wins, while complex structural issues that require architectural changes are scoped separately with effort estimates. This prioritization allows you to improve your compliance posture incrementally, shipping meaningful accessibility improvements in the near term while planning longer-term structural work.We also provide a WCAG 2.1 conformance summary — a statement of your current compliance level (A, AA, or AAA) across the audited pages and flows, which can be used as the basis for an Accessibility Statement published on your website as required under the European Accessibility Act and Web Accessibility Directive.Typical audit duration is 5–10 business days depending on the size and complexity of your service, the number of distinct page templates, and whether authenticated flows are in scope.Frequently asked questionsDo we need to reach full WCAG 2.1 AA compliance immediately? Full compliance is the goal, but it is rarely achievable in a single development sprint for a mature application with existing accessibility debt. The prioritized fix list we provide allows you to make meaningful, demonstrable progress toward compliance incrementally. For organizations subject to the European Accessibility Act deadline, we recommend starting with critical and major issues affecting core user journeys, then working through the remaining findings systematically.Can you help us fix the issues identified in the audit, or do you only provide the report? We offer both. The audit is a standalone deliverable — you receive everything your development team needs to implement the fixes independently. If you would prefer us to implement the remediation, we scope that as a separate engagement after the audit is complete, with a clear picture of the work required based on the findings.How often should a WCAG accessibility audit be repeated? We recommend a full audit whenever a significant redesign or new feature set is released, and a lighter annual review for stable applications. Accessibility regressions are common when new components are added without accessibility testing built into the development process — we can advise on integrating automated accessibility checks into your CI/CD pipeline to catch regressions before they reach production.We have an existing accessibility statement on our website — does that mean we are already compliant? Not necessarily. An accessibility statement is a public declaration of your compliance status and known limitations — it does not itself create compliance. Many accessibility statements were written without a corresponding technical audit and do not accurately reflect the service's actual conformance level. The audit gives you the evidence base to write an accurate, defensible accessibility statement.Want to understand your current WCAG 2.1 compliance status and what it would take to reach Level AA? Book a free 30-minute consultation — we will discuss your service, outline the audit scope, and provide a timeline and cost estimate. No commitment required.

od 4 000 złAsk for a quote
Development

Campaign Landing Page Design with A/B Testing and Analytics Configuration

Campaign Landing Page Design with A/B Testing and Analytics Configuration — Convert More Traffic From Every Campaign You RunYou are investing in paid traffic — Google Ads, Meta Ads, LinkedIn, email campaigns — and sending it to your homepage or a generic product page. Your cost per click is rising, your conversion rate is flat, and you cannot tell whether the problem is the audience, the ad creative, the page headline, or the offer itself. Every day you run traffic to an unoptimized page is a day you are paying for clicks that do not convert.A dedicated campaign landing page built around a single, specific conversion goal — combined with A/B testing infrastructure and properly configured analytics — is the systematic answer to this problem. At Soft Synergy we design, build, and instrument campaign landing pages that are built to convert, and we configure the testing and measurement framework that allows you to improve them continuously based on real user behavior rather than guesswork.What the campaign landing page engagement coversWe begin with a conversion strategy session. Before any design work starts, we need to understand the campaign context: what the traffic source is, what audience segment is being targeted, what the offer is, and what the single conversion action is that defines success on this page. A landing page for a Google Ads campaign targeting bottom-of-funnel searchers with high purchase intent is a fundamentally different design problem from a landing page capturing leads from a cold LinkedIn audience encountering your brand for the first time.Based on the conversion strategy, we design and build a landing page that applies established conversion rate optimization principles: a single, unambiguous call to action above the fold, a headline that matches the message of the ad the visitor clicked, social proof elements (testimonials, logos, case study statistics) placed at the points in the page where visitors are most likely to hesitate, a form or checkout flow with the minimum number of fields required to qualify the lead, and a mobile-first layout that performs correctly on the devices your traffic actually comes from.We build the page to load in under 2 seconds on mobile — page speed is a direct determinant of both Quality Score in Google Ads and conversion rate, and a page that loads in 4 seconds on a mobile connection will lose a substantial portion of the traffic you have paid to acquire before the visitor has seen a single word of your offer.The typical mistake businesses make without specialist support? Building a landing page that looks good on a desktop browser, sending traffic to it, and concluding that the campaign does not work because the conversion rate is low. In reality the page may be loading slowly on mobile, the headline may not match the ad copy the visitor clicked, the form may have too many fields, or the call to action may be below the fold on smaller screens. Without proper analytics configuration, you cannot distinguish between these possibilities.A/B testing configurationWe configure the A/B testing infrastructure using Google Optimize, VWO, or Optimizely depending on your existing analytics stack and testing volume. A/B testing on a landing page without sufficient traffic is a common waste of resources — we define the minimum detectable effect and required sample size before any experiment runs, so you are not making decisions based on statistically insignificant results.The first experiments we configure target the highest-leverage variables: the headline, the primary call-to-action copy, the hero image or video, and the form length. These elements have the largest individual impact on conversion rate and the clearest hypotheses to test. We document each experiment with a written hypothesis, the metric being optimized, the required sample size, and the decision criteria — so the testing program is structured and cumulative rather than a series of random changes.We also configure multivariate testing capability for pages with sufficient traffic volume, allowing simultaneous testing of multiple element combinations to identify interaction effects that sequential A/B tests would miss.Analytics configurationProper analytics configuration is the foundation that makes everything else meaningful. We implement Google Analytics 4 with a full event tracking schema covering all meaningful user interactions on the page: scroll depth, video play and completion, form field engagement, form submission, and conversion confirmation. We configure Google Tag Manager for clean, maintainable tag management that does not require a developer for every tracking change.We connect the landing page analytics to your advertising platforms — Google Ads conversion tracking, Meta Pixel, LinkedIn Insight Tag — so that conversion data flows back to the ad platforms and informs their optimization algorithms. Without this connection, you are running smart bidding strategies on incomplete data, and the platform's machine learning is optimizing for clicks rather than actual conversions.We configure a dashboard in Looker Studio (formerly Google Data Studio) that gives you a single view of campaign performance: sessions by source, conversion rate by traffic source and ad group, cost per conversion, and A/B test results — updated automatically without requiring manual report assembly.What you receive from the engagementA conversion-optimized landing page built and hosted on your domain. Full Google Analytics 4 event tracking implementation. Google Tag Manager container configured for the page. Advertising platform conversion tracking connected and verified. A/B testing tool configured with the first two experiments ready to run. A Looker Studio performance dashboard. And a written documentation of the analytics implementation so your team understands what is being tracked and why.Typical delivery time is 2–3 weeks from strategy session to live page with analytics running. The A/B testing program begins generating statistically valid results within 2–6 weeks after launch depending on your traffic volume.Frequently asked questionsHow much traffic do we need before A/B testing produces reliable results? It depends on your current conversion rate and the size of the improvement you are trying to detect. As a practical guideline, most A/B tests on landing pages require a minimum of 1,000 visitors per variant to reach statistical significance for conversion rate differences of 20% or more. We calculate the required sample size for your specific situation before any experiment runs, so you know in advance how long each test will take to reach a conclusion.Can you build the landing page on our existing CMS or do we need a separate tool? We build landing pages on your existing infrastructure where possible — WordPress, Webflow, custom-built platforms — to avoid fragmenting your web presence across multiple tools. Where your existing CMS is not suitable for high-performance landing pages, we recommend lightweight alternatives and explain the trade-offs clearly.We already have a landing page — can you audit and optimize it rather than building from scratch? Yes. A landing page conversion audit — reviewing the existing page against conversion rate optimization best practices, analyzing available analytics data, and producing a prioritized list of improvements — is a common starting point for clients with existing pages. We scope this as a separate engagement and recommend whether optimization or a rebuild is the more cost-effective path based on the audit findings.How do we know which A/B test results are statistically significant? We configure the testing tool to report statistical significance and only recommend acting on results that meet a pre-defined confidence threshold — typically 95%. We also check for novelty effects (inflated early performance that normalizes over time) and segment results by traffic source to ensure a winning variant performs consistently across your different audience segments, not just in aggregate.Running paid campaigns and want to make sure every click has the best possible chance of converting? Book a free 30-minute consultation — we will review your current campaign setup, identify the biggest conversion opportunities, and outline a landing page and testing strategy tailored to your traffic volume and goals. No commitment required.

od 5 000 złAsk for a quote
Development

Data Migration Between Systems

Data Migration Between Systems — One-Time and Recurring Migration with Field Mapping, Validation, and Error LoggingYou are switching CRM platforms, consolidating two databases after an acquisition, moving from a legacy ERP to a modern cloud system, or setting up a recurring synchronization between two applications that were never designed to talk to each other. The data exists in the source system. It needs to arrive in the target system correctly, completely, and without corrupting records that are already there. What sits between those two statements — the mapping, transformation, validation, deduplication, error handling, and reconciliation — is where data migrations fail.A poorly executed data migration does not announce itself immediately. Records arrive in the wrong fields. Date formats are inconsistent. Foreign key relationships are broken. Duplicate records are created. Character encoding issues corrupt names and addresses. These problems surface days or weeks after the migration completes, by which time business operations have been running on corrupted data and the cost of remediation has multiplied. At Soft Synergy we treat data migration as an engineering problem that requires the same rigour as any production system — not a one-time export and import that gets handed off to a junior developer on a Friday afternoon.What the data migration engagement coversEvery migration engagement begins with a source data audit. Before writing a single line of migration code, we profile the source data: we identify the actual data types present in each field (which frequently differ from the documented schema), measure completeness rates for required fields, detect duplicates, identify referential integrity violations, and flag values that will not map cleanly to the target system's constraints. This audit produces the migration specification — the documented mapping between source and target fields, the transformation rules for each field, the validation criteria that determine whether a record is acceptable for import, and the handling rules for records that fail validation.We then build the migration pipeline. For one-time migrations this is typically a sequence of extract, transform, and load stages — ETL — implemented in Python using pandas and SQLAlchemy, or in a dedicated data integration tool such as Apache NiFi or dbt depending on the volume and complexity of the transformation logic. For recurring migrations or ongoing synchronizations between live systems, we build a scheduled pipeline with incremental change detection so only records that have changed since the last run are processed, keeping runtime and API call volumes manageable.Field mapping covers the straightforward cases — source field A maps to target field B — and the complex ones: concatenating multiple source fields into a single target field, splitting a single source field into multiple target fields, applying lookup tables to convert source codes to target codes, deriving calculated fields from source data, and handling nulls and defaults consistently across all record types.The typical mistake organizations make when running data migrations without specialist support? Skipping the source data audit and discovering data quality problems mid-migration, when records are already partially loaded into the target system and the source and target are in an inconsistent state. A migration that fails halfway through a production cutover is significantly more expensive to recover from than one that fails in a pre-migration data quality assessment.Validation and error loggingEvery record that passes through the migration pipeline is validated against a defined rule set before it is written to the target system. Validation rules cover field-level constraints (required fields present, data types correct, string lengths within bounds, date values in valid ranges), referential integrity (foreign key values exist in the target system before dependent records are loaded), business rules (field value combinations that are logically inconsistent), and deduplication (records that would create duplicates in the target system are flagged rather than silently overwritten).Records that fail validation are written to an error log with the record identifier, the specific validation rule that failed, the source field value that caused the failure, and a suggested resolution. The error log is structured for review — not a raw dump of exception stack traces, but a human-readable report that a business user can work through to decide how each failed record should be handled. We distinguish between hard failures (records that cannot be migrated without data correction) and soft warnings (records that were migrated with a transformation assumption that should be verified).For recurring migrations we maintain a cumulative error log and a run history so you can track error rates over time, identify systematic data quality issues in the source system, and demonstrate to auditors or regulators that the synchronization process is operating correctly.Reconciliation and sign-offAfter the migration completes we run a reconciliation process that compares record counts, field value distributions, and aggregate totals between source and target to verify that the migration is complete and correct. For financial data this includes sum reconciliation on monetary fields. For CRM migrations it includes contact count verification by segment. The reconciliation report provides the evidence base for migration sign-off — the documented confirmation that the target system contains what it should contain before the source system is decommissioned or the old integration is switched off.For one-time migrations the engagement concludes with the reconciliation report and a documented rollback procedure — the steps required to restore the source system to its pre-migration state if a critical issue is discovered after cutover. For recurring migrations we deliver operational documentation covering the pipeline schedule, monitoring setup, alert configuration, and the procedure for investigating and resolving errors in the recurring run.Frequently asked questionsWhat data volumes can you handle? We have executed migrations ranging from tens of thousands of records to tens of millions. For large volumes we optimize the pipeline for bulk loading — using database-native bulk insert mechanisms, batched API calls with rate limit management, and parallel processing where the target system supports it. We profile the target system's ingestion capacity during the planning phase and size the pipeline accordingly so the migration completes within your available cutover window.Our source system has no API — can you still migrate the data? Yes. We work with CSV and Excel exports, direct database connections (PostgreSQL, MySQL, Microsoft SQL Server, SQLite), XML and JSON file exports, legacy flat file formats, and in some cases screen scraping where no structured export is available. The extraction method is determined during the source data audit and does not affect the quality of the downstream mapping, validation, and loading stages.How do you handle sensitive or personally identifiable data during migration? Data in transit between systems is encrypted. Where migration involves personal data subject to GDPR, we document the data flows and processing activities, ensure data is not retained in intermediate storage beyond the duration required for the migration, and apply pseudonymization or masking in non-production environments used for testing the migration pipeline. We sign a data processing agreement before any personal data is accessed.What is the difference between a one-time migration and a recurring synchronization, and how do you decide which we need? A one-time migration moves a defined dataset from a source system to a target system on a specific date, after which the source is no longer the system of record. A recurring synchronization keeps two live systems in ongoing alignment — typically because neither system is being decommissioned and both need to reflect the current state of shared data. The right choice depends on whether both systems will continue to be used after the migration and whether data in the source system will continue to change. We advise on this during the initial consultation based on your specific system landscape.Planning a data migration between systems and want to make sure it arrives correctly the first time? Book a free 30-minute consultation — we will discuss your source and target systems, the volume and complexity of the data involved, and propose a migration approach with a realistic timeline and cost estimate. No commitment required.

od 7 000 złAsk for a quote
Consulting

Fractional CTO and Technology Advisory for Founders and Executive Teams

Fractional CTO and Technology Advisory for Founders and Executive Teams — Technical Strategy, Stack Selection, and Engineering Recruitment SupportYou are a founder or executive running a technology-dependent business without a senior technical voice in the leadership team. You are making decisions about which technology platform to build on, whether to hire developers in-house or work with an agency, how to evaluate the technical quality of work your team is producing, and whether the architecture your engineers are proposing will scale with the business — and you are making these decisions without the background to interrogate the options confidently.The cost of getting these decisions wrong compounds. A technology stack chosen for the wrong reasons locks your product development into constraints that take years to escape. A development team hired without technical screening produces code that works until it does not, and the technical debt accumulated in the first two years of a product's life can dominate engineering capacity for the next three. An architecture that was not designed for scale requires expensive remediation precisely when the business needs engineering capacity focused on growth.At Soft Synergy we provide ongoing technology advisory to founders and leadership teams who need a senior technical perspective available on a regular basis — without the cost and commitment of a full-time CTO hire. This is commonly described as a fractional CTO engagement, and it covers the three areas where non-technical founders most consistently need senior input: technology strategy, technology stack selection, and engineering team recruitment.Technology strategy advisoryTechnology strategy at the leadership level is not about choosing between frameworks or debating database engines. It is about ensuring that your technology investment is allocated to the decisions that have the longest-lasting impact on the business: build versus buy decisions for core platform components, the pace and sequencing of technical debt remediation, the organizational structure of the engineering function as it scales, the technology risk profile of your current architecture, and the technical due diligence preparation required before a fundraising round or acquisition.We provide a regular advisory cadence — typically bi-weekly or monthly sessions depending on the intensity of your current technical decision-making — in which we review the technology decisions in front of you, provide a senior perspective on the options, and help you ask the right questions of your engineering team. We also provide written briefings on specific strategic questions: a structured analysis of build versus buy for a specific capability, an assessment of a proposed architecture change, or a review of a technology vendor proposal.The value of this advisory is not that we make decisions for you — it is that you make better decisions faster, with confidence that the technical implications have been properly evaluated. Founders who have a trusted technical advisor available consistently report that they avoid the most expensive category of technology mistakes: the ones that only become visible eighteen months after the decision was made.Technology stack selectionEvery significant technology choice — the primary programming language and framework, the database architecture, the cloud platform, the mobile development approach, the third-party services that become embedded in your product — carries long-term implications for hiring, development velocity, operational costs, and scalability. These decisions are frequently made too early, under time pressure, based on the preferences of the first developer hired rather than the requirements of the business at scale.We provide structured stack selection advisory that starts from your business requirements — your expected user volumes, your team's likely hiring pool, your budget for infrastructure, your timeline to market — and works backward to the technology choices that fit those constraints. We document the options considered, the criteria applied, and the reasoning behind the recommendation, creating an architecture decision record that remains useful when new engineers join the team and ask why things are built the way they are.We also provide vendor and tool evaluation support: reviewing SaaS platform proposals, assessing the maturity and community support of open-source dependencies, evaluating the commercial terms of enterprise software agreements, and providing an independent perspective on technology vendor claims that your team may not be positioned to interrogate objectively.The typical mistake founders make when making stack decisions without senior technical input? Defaulting to whatever the first senior engineer recommends without understanding whether that recommendation reflects the engineer's personal preferences and prior experience, the business's actual requirements, or a genuinely objective evaluation of the available options. All three produce different recommendations, and only one of them is reliably right for your specific situation.Engineering recruitment supportHiring engineers without the ability to evaluate their technical competence is one of the most consequential challenges non-technical founders face. A strong CV and a confident interview manner do not reliably predict the quality of code a developer will produce or the judgment they will apply to technical decisions. Without a technical evaluation component in your hiring process, you are filtering on communication skills and presentation rather than engineering capability.We provide recruitment support at the stages where technical judgment matters most. We design technical assessment exercises appropriate for the seniority level and role requirements — practical, relevant tasks that reveal how a candidate approaches real problems rather than whiteboard algorithm puzzles that correlate poorly with job performance. We review CVs and GitHub profiles with a technical lens, identifying the signals that indicate genuine experience versus surface familiarity with a technology. We participate in technical interviews, asking the questions that reveal depth of understanding rather than memorized answers. And we provide a written technical assessment of each candidate that gives you a structured basis for comparing candidates across the technical dimension alongside your own evaluation of culture fit and communication.We also advise on the engineering hiring process itself: compensation benchmarking for technical roles, the organizational structure of the engineering team at different growth stages, the decision between hiring generalists and specialists at each stage of product development, and the evaluation of outsourcing versus in-house development for specific workstreams.How the ongoing advisory engagement worksThe engagement is structured as a monthly retainer covering a defined number of advisory hours — typically four to eight hours per month depending on the volume and complexity of your current technical decision-making. Within those hours we cover the regular advisory cadence, ad hoc questions that arise between sessions, written briefings on specific strategic questions, and participation in recruitment processes as needed.Hours that are not consumed in a given month roll over to the following month, recognizing that technology decision intensity varies — some months require intensive advisory around a major platform decision or a hiring wave, while others are quieter. We adjust the retainer scope quarterly based on your actual usage and forward pipeline of decisions.Frequently asked questionsAt what stage of business does a fractional CTO engagement make sense? The engagement is most valuable from the point at which you are making technology decisions that will constrain the business for more than twelve months — typically from the pre-seed stage when you are choosing your initial technology stack, through Series A when the engineering team is scaling and the technology strategy needs to be explicitly defined. Post Series A, most businesses have sufficient engineering leadership in-house that the fractional model is replaced by a full-time VP Engineering or CTO hire — and we can advise on that transition and the hiring process for that role.We already have a lead developer or CTO — can they work alongside this advisory? Yes, and this is a common arrangement. The advisory relationship is positioned as an external senior perspective that complements your internal technical leadership rather than replacing it. Internal technical leads often value having an external sounding board for strategic decisions, and the independence of the advisory relationship allows us to provide an honest assessment of proposals and plans in a way that internal team members sometimes cannot.How do you handle confidentiality around technology strategy and recruitment? We sign a mutual NDA before the engagement begins. Technology strategy discussions, architectural details, candidate evaluations, and commercial terms of vendor proposals are treated as strictly confidential. We do not share client-specific information across engagements and do not use client work as case study material without explicit written permission.Can you help us prepare for technical due diligence ahead of a fundraising round? Yes. Technical due diligence preparation is a common component of the advisory engagement for companies approaching a fundraising event. We assess your current technology stack, architecture, codebase quality, and engineering processes against the criteria that investors' technical advisors typically evaluate, identify the gaps most likely to generate concerns during due diligence, and help you address them or prepare clear explanations before the process begins.Running a technology-dependent business without senior technical leadership in the room when strategic decisions are made? Book a free 30-minute consultation — we will discuss your current situation, the technology decisions in front of you, and whether an ongoing advisory engagement would provide meaningful value. No commitment required.

od 2 000 zł / mcAsk for a quote
Development

Cost Calculator Widget for Your Website

Cost Calculator Widget for Your Website — A Tool That Turns Visitors Into Qualified Sales Leads Your potential customers land on your page, look for pricing information, don't find it, and… simply leave. You lose the contact, and they end up with a competitor who showed the price upfront. A static contact form isn't enough — people want to know "how much does it cost" before they decide to have a conversation. An interactive cost calculator widget on your website solves this problem: it provides a preliminary estimate, builds trust, and captures contact details from people who are genuinely interested. How the cost calculator widget works The calculator is an interactive form embedded on the page that guides the user through a few simple questions (e.g., "What type of service are you interested in?", "What is the project scope?"). Based on the answers, it shows an approximate estimate — instantly, without waiting for an email response. The process works like this: the user answers 3–5 questions, sees an estimated cost or price range, and then leaves their contact details to receive a detailed quote. The data goes straight to your CRM or email — you immediately know what the client needs and what budget they're working with. The typical mistake companies make? They overcomplicate the calculator — adding 15 questions, complex algorithms, and embedding it as a separate subpage. The result: 80% of users drop off halfway through. A good calculator widget must be simple, fast (loading in 1–2 seconds), and mobile-friendly. Our approach: technology matched to your business goal At Soft Synergy, we build cost calculators using technology that fits your website — most commonly JavaScript (React/Vue) with API integration. If you're on WordPress, we create a dedicated plugin. Every calculator is designed for your industry: pricing formulas, questions, calculation logic. We prioritize transparency: before starting work, we define the question flow, the pricing logic, and the lead capture method. You receive a prototype preview (usually in Figma), and only after approval do we move to code. We integrate the widget with Google Analytics so you can see how many people use the calculator and at which step they potentially drop off. What you gain: measurable results in 2–4 weeks Clients who implemented our website calculator widget report a 40–60% increase in inquiries in the first month. Why? Because the user gets the answer to "how much does it cost" right away — no need to call or wait for an email. Typical delivery time is 2–4 weeks, depending on the complexity of the pricing logic. You receive a fully responsive widget, technical documentation, and 30 days of post-launch support. If you need changes to the logic (e.g., a price list update) — these are simple edits in the admin panel we hand over to you. Frequently asked questions Does the calculator slow down the page? No, if it's properly programmed. Our widgets load asynchronously — the page loads first, then the calculator. The typical size is 50–80 KB, which has no impact on PageSpeed. **Can I update prices in the calculator myself?** Yes. We provide a simple admin panel (or a JSON configuration file) where you can edit rates, price ranges, and copy without developer involvement. How does integration with my CRM work? We connect the calculator with popular systems (HubSpot, Salesforce, Pipedrive) via API. If you don't have a CRM — data is delivered by email in a structured format (JSON or table). Need a quote for a calculator tailored to your industry? Write to us — we'll analyze your website and propose a question flow that actually converts visitors into leads. The first consultation is free.

od 3 500 złAsk for a quote
Development

AI-Powered Product Recommendation Module

AI-Powered Product Recommendation Module — Increase Sales With Intelligent Suggestions Tailored to Every Customer Many online store owners face the same problem: customers browse dozens of products but don't know what to choose. Standard "recently viewed" lists or random "bestsellers" don't build engagement. The result? Lower average cart value, reduced conversion, and lost revenue. Meanwhile, a personalized AI product recommendation module analyzes user behavior in real time and suggests exactly what they're looking for — without manual product tagging. How an AI-based recommendation system works We build a module that learns from your store's data: purchase history, clicks, time spent on products, and abandoned carts. The algorithm analyzes thousands of interactions and creates behavioral profiles — just like Netflix recommends movies, your store recommends products. The process works like this: we integrate the module with your e-commerce platform (Shopify, WooCommerce, PrestaShop, or custom), launch data collection, and after 2–3 weeks of machine learning the system starts generating accurate recommendations. You don't need to do anything manually — AI works in the background and adapts to seasonality, trends, and catalog changes. The typical mistake companies make without a specialist? Implementing off-the-shelf plugins that operate on rigid rules ("customers bought together"). The problem is that such solutions don't learn and often display outdated or irrelevant suggestions. What you gain with personalized product recommendations Our team uses machine learning models (collaborative filtering + content-based filtering), tailored to the size of your catalog and traffic volume. If you have a small dataset, we build a hybrid system that combines rules + AI. If you handle hundreds of transactions per day — we deploy advanced predictive models. The result? Our partners' clients report a 15–25% increase in average cart value within the first 60 days after implementation. The "Recommended for You" widget generates 3–4 times more clicks than standard "Bestsellers" sections. Importantly — the module works automatically and scales as your business grows. A standard project takes 4–6 weeks: one week for data analysis and integration, 2–3 weeks for model training, one week for A/B testing and optimization. We deliver a ready-made solution with a reporting panel where you track recommendation performance in real time. Frequently asked questions Does the AI require a large customer base to work? No — we design the module to deliver value even with a smaller number of transactions. In such cases we use hybrid models that combine behavioral data with product attributes (categories, tags, prices). How much does maintaining a recommendation system cost? The cost depends on the number of users and model update frequency. Typically it is 200–500 PLN per month for hosting and monitoring. We explain everything transparently during a free consultation. Does the module work on every e-commerce platform? Yes — we integrate with popular CMS platforms (WooCommerce, Shopify, Magento) as well as custom-built platforms. If you have your own system, we provide an API or plugin. Wondering whether personalized recommendations make sense for your store? Schedule a free 30-minute consultation — we will analyze your data and show you the potential with no strings attached.

od 9 000 złAsk for a quote
Consulting

AI Team Training — Practical Skills for Marketing, Sales & Operations.

Practical training for the team (marketing, sales, ops) on using AI to improve daily tasks.

od 3 500 złAsk for a quote
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